# Sector-Spanning Social Firms Purpose Capital Connects Creative Businesses and Investors By Tiana Reid | Published 2013-02-22 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/purpose-capital References: [twitter](https://twitter.com/purposecap) & [purposecap](http://www.purposecap.com/) Based in Toronto, [Purpose Capital](https://www.trendhunter.com/trends/burritos-with-a-purpose) is a company that works with bodies in a variety of sectors -- including government, start-ups and investors -- in order to create social change. The ethos behind the team is to change the way we think about finance, that is, not simply a way to get rich. It's quite simply in the name; the idea that capital can have a purpose and can attempt to solve social and environmental problems through [impact investment](https://www.trendhunter.com/trends/impact-investing). "Our clients think of us as partners who value long-term relationships and co-creative strategies that address the complexities of new and underserved markets," Purpose Capital writes on its website. "Our size and structure allow us to be responsive to market opportunities, and to customize our approach and strategies to service the needs of our clients." **Contact Information** Purpose Capital [website](http://www.purposecap.com/) Purpose on [Twitter](https://twitter.com/purposecap) ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 22% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Impact Investment:** Creating investment strategies that aim to solve social and environmental issues. - **Co-creative Strategies:** Developing collaborative approaches with clients to address the complexities of new and underserved markets. - **Mission-driven Finance:** Challenging traditional concepts of finance by emphasizing that capital can have a purpose and contribute to social change. ### Who This Affects Most - **Social Finance:** Opportunities for innovative financial services that integrate social or environmental impact. - **Impact Investment Firms:** Creating investment products and solutions that align with the mission of making a positive impact. - **Creative Business Consulting:** Providing consulting services aimed at integrating social and environmental impact into creative businesses. ## Related on Trend Hunter - [Canadian Entrepreneur-Focused Marketplaces](https://www.trendhunter.com/trends/canadian-entrepreneur.md) - [Social Responsibility-Aligned Corporate Marketing](https://www.trendhunter.com/trends/goodbrand-impact.md) - [Regenerative Medicine-Focused Partnerships](https://www.trendhunter.com/trends/regenerative-medicine.md) - [Philanthropic Investment Banks](https://www.trendhunter.com/trends/builders-vision.md) - [Purpose-Driven Brand Contests](https://www.trendhunter.com/trends/publicity-for-good1.md) - [Inventive Charity Initiatives](https://www.trendhunter.com/trends/spark-financial.md) - [Community-Centric Investment Apps](https://www.trendhunter.com/trends/communitycentric-investment-app.md) - [Supportive Investment Initiatives](https://www.trendhunter.com/trends/snail-ventures.md) - [CPG-Focused Service-For-Equity Models](https://www.trendhunter.com/trends/crave-ventures.md)