# Life-Saving Turbine Colors Purple Wind Turbines are Less Likely to Harm Birds in Flight By Katie Cordrey | Published 2010-10-20 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/purple-wind-turbines References: [greenmuze](http://www.greenmuze.com/climate/energy/3138-bird-friendly-wind-turbine.html) & [news.bbc](http://news.bbc.co.uk/earth/hi/earth_news/newsid_9067000/9067721.stm) Researchers have discovered that purple wind turbines may be less hazardous to bats and birds than wind turbines painted the current standard colors of white or light gray. According to a report published in the European Journal of Wildlife Research, white, light gray and yellow are insect-luring colors and that can be trouble for [insect-eating birds](https://www.trendhunter.com/trends/nature-traffic-control-tower) who fly too close to moving blades in pursuit of a meal. Purple attracts the fewest number of insects, therefore purple wind turbines would reduce the number of birds feeding near the dangerous turbine blades. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 1% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Purple Wind Turbines for Wildlife Protection:** Using non-standard colors such as purple on wind turbines may have the potential to reduce the number of bird fatalities while increasing renewable energy generation. - **Sustainability in Energy Production:** Thorough re-examination of conventional industry practices could lead to innovative techniques and technologies in reducing environmental hazards while generating greener energy. - **Exploration of Insect Luring Colors:** Insect luring colors such as white, light grey, and yellow can be avoided in other areas to curtail hazardous situations. ### Industries Being Reshaped - **Renewable Energy:** Companies involved in the production of renewable energy can conduct research on non-standard colors and analyze their effectiveness on bird protection. - **Environmental Conservation:** Organizations focused on environmental conservation can help raise awareness about the benefits of non-standard turbine colors and mitigate damage to wildlife. - **Insect Control:** Insecticide and pest control companies can explore the research conclusions and suggest protective solutions for endangered bird species. ## Related on Trend Hunter - [Honeycomb-Shaped Wind Turbines](https://www.trendhunter.com/trends/bladeless-wind-turbine-design.md) - [Single-Blade Offshore Wind Turbines](https://www.trendhunter.com/trends/singleblade-offshore-wind-turbine.md) - [Mast-Mounted Wind Generators](https://www.trendhunter.com/trends/grain-blanc.md) - [Color Appreciation Campaigns](https://www.trendhunter.com/trends/radiant-lilac.md) - [Bird-Diverting Robotic Systems](https://www.trendhunter.com/trends/robotic-system.md) - [Concentrated Floral Food Colors](https://www.trendhunter.com/trends/pure-purple-butterfly-pea.md) - [Style-Conscious Air Purifiers](https://www.trendhunter.com/trends/windmill-air-purifier.md) - [Sustainable Car Art Installations](https://www.trendhunter.com/trends/we-harvest-wind.md) - [Wind Turbine Compact Houses](https://www.trendhunter.com/trends/blademade.md)