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# Photo-Friendly Purple Slushies
Disney World's New Purple Wall Slush Drink Matches Its Purple Wall

By Katherine Pendrill | Published 2018-05-20 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/purple-wall-slush
References: [popsugar](https://www.popsugar.com/food/Disney-World-Purple-Wall-Slush-44855843) & [disneyfoodblog](http://www.disneyfoodblog.com/2018/05/15/heres-where-you-can-get-your-purple-wall-slush-in-disney-world/)

In an effort to cater to [Disney World](https://www.trendhunter.com/trends/starbucks-x-disney-collection) visitors looking for the perfect way to document their visit, the happiest place on earth has debuted a photo-friendly new 'Purple Wall Slush' drink. Designed to match the park's iconic 'Purple Wall,' the new drink helps Disney World visitors take their vacation selfies to a whole new level.

The Purple Wall Slush is a new drink that perfectly matches the famous Purple Wall located inside Tomorrowland at Magic Kingdom. While the Instagramable wall is already a hit among park-goers, now aspiring influencers can coordinate their selfies by posing with a [bright purple taro tea slushie](https://www.trendhunter.com/trends/summer-starbucks-beverage). Made with [tapioca boba pearls](https://www.trendhunter.com/trends/glitter-pop-lemonade), whipped cream, and topped with a smattering of purple sprinkles, the violet-hued slushie is sure to be a hit among the park's social media-savvy crowd.

Image Credit: *Disney.*

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 86% | Activity: 90% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What Makes This Trend Stand Out

- **Photo-friendly Beverages:** Innovative drinks that are visually appealing and perfect for sharing on social media can attract young and social media-savvy customers.
- **Color-coordinated Food and Beverages:** Matching food and drinks to iconic locations or objects can encourage customers to purchase them and increase brand loyalty.
- **Park-inspired Beverages:** Creating unique drinks inspired by popular locations or landmarks within amusement parks can help promote a park's brand identity and create a memorable experience for visitors.

### Sectors Adopting This

- **Theme Parks:** Theme parks can leverage the popularity of unique and Instagrammable beverages to increase visitation and encourage social media sharing.
- **Food and Beverage:** Businesses in the food and beverage industry can develop products that are designed to appeal to social media users looking to share their experiences on platforms like Instagram.
- **Tourism:** Travel companies can promote unique and visually appealing food and drink experiences as part of their itineraries to attract younger consumers interested in exploring their destinations in creative ways.

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