# Adjustable Cooling Pillows The Purple TwinCloud Pillow Provides Customizable Support By Laura McQuarrie | Published 2021-06-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/purple-twincloud-pillow References: [prnewswire](https://www.prnewswire.com/news-releases/purple-launches-new-pillows-helping-consumers-reinvent-summer-sleep-301312088.html) & [purple](https://purple.com/pillows/twin-cloud) The Purple TwinCloud Pillow is a new pillow product from Purple Mattress that provides cooling, adjustable support to provide better nights of rest based on individual needs. Thanks to [Purple Mattress'](https://www.trendhunter.com/trends/purple-twincloud) proprietary technology, The [Purple Grid](https://www.trendhunter.com/trends/purple-rejuvenate-mattress), customers benefit from customized sleep experiences to fit their needs and sleeping preferences. The new pillow provides moldable, plush support that can be adjusted based on comfort preferences. The down-like pillow is actually two pillows in one, and it can be unzipped to change the level of support offered by the gel fibers. Whether a sleeper prefers a soft or a firm pillow, or different sleeping positions, they can get the head and neck support they require thanks to the "[adjustable unzip-and-flip design](https://www.trendhunter.com/trends/cocoon-chill)." ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 100% | Activity: 100% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Why This Trend Is Growing - **Adjustable Pillows:** The popularity of adjustable pillows will continue to rise as consumers demand personalized sleep experiences. - **Cooling Technology:** The rise of cooling technology in bedding products will revolutionize the way we sleep. - **Customizable Support:** Customizable support in pillows will become a standard feature as consumers prioritize individualized comfort. ### Industries Being Reshaped - **Bedding Industry:** The bedding industry will need to adapt and integrate new adjustable and cooling technology to remain competitive. - **Sleep Tech Industry:** The sleep tech industry has significant opportunities to develop innovative solutions for customizable sleep products. - **Home Goods Industry:** The home goods industry will see a surge in demand for personalized bedding products with enhanced comfort features. ## Related on Trend Hunter - [Sleep-Enhancing Gel Fiber Pillows](https://www.trendhunter.com/trends/purple-twincloud.md) - [Fully Adjustable Pillows](https://www.trendhunter.com/trends/modular-pillow.md) - [Supportive Cooling Pillows](https://www.trendhunter.com/trends/casper-hybrid-pillow.md) - [Hybrid Thermoregulation Pillows](https://www.trendhunter.com/trends/stack-pillow.md) - [Noodle-Shaped Foam Pillows](https://www.trendhunter.com/trends/adjustable-memory-foam-pillow.md) - [AI-Designed Pillows](https://www.trendhunter.com/trends/cloud-9-pillow.md) - [Triple-Layer Cooling Pillows](https://www.trendhunter.com/trends/night-ice-performance-pillow.md) - [Chiropractor-Approved Pillows](https://www.trendhunter.com/trends/dreamade-pillow.md) - [Diamond Lattice Support Pillows](https://www.trendhunter.com/trends/alpha-pillow-3d.md)