# One-Shade Stores Guess What Color the 'Purple Store' Only Carries? By Juan Carlos Bonilla | Published 2009-01-23 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/purple-trend-and-the-speciiality-stores References: [thepurplestore](http://www.thepurplestore.com/) If you're a big fan of the color purple, you'll probably also love the [Purple Store](https://www.trendhunter.com/trends/plantbased-grocery-collection), an [online store](https://www.trendhunter.com/trends/cybex) with a home base in Seattle, Washington. There, you'll find every kind of product you can think of -- and it's all only in one shade. From bandages to briefcases, wallets and Christmas trees, the Purple Store has it all. **Implications** - Brick-and-mortar retailers are enduring an onslaught of obstacles, from the recession to the advent of online shopping. Novelty stores that cater to a very select target market may offer a solution. By addressing an unusual niche -- in this case, purple products -- these retail shops may be able to convert curious pedestrians into diehard customers. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 40% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Hyper-specific Stores:** Opportunity for niche stores to cater to a specific target market by offering products that are unique and appealing to the customers. - **Monochromatic Products:** Opportunity for stores to offer products in one specific color to cater to customers who have a liking for that particular color. - **Online Novelty Stores:** Opportunity for online stores to offer novelty products that are seldom found in regular stores to cater to their target audience. ### Where This Applies - **Specialty Retailers:** Opportunity for specialty retailers to embrace specific niches by setting up hyper-specific stores that carry products that cater to specific customers' needs. - **E-commerce:** Opportunity for e-commerce businesses to offer monochromatic products, which don't require a physical brick-and-mortar store to manage their inventory. - **Novelty Products:** Opportunity for the novelty product industry to offer products that cannot be found in regular retail stores catering to niche customers with hyper-specific preferences. ## Related on Trend Hunter - [Color Appreciation Campaigns](https://www.trendhunter.com/trends/radiant-lilac.md) - [Multicolored Jewelry Stores](https://www.trendhunter.com/trends/swarovski-launches.md) - [Creative Color-Focused Apparel](https://www.trendhunter.com/trends/sherwin-williams.md) - [Fulfillment-Only Retail Locations](https://www.trendhunter.com/trends/walmart-dark-stores.md) - [Color-Diverse Phone Accessories](https://www.trendhunter.com/trends/skreed.md) - [Pastel Palette Retail Stores](https://www.trendhunter.com/trends/aro-archive.md) - [Plant-Based Grocery Collections](https://www.trendhunter.com/trends/plantbased-grocery-collection.md) - [Lightness-Themed Womenswear Boutiques](https://www.trendhunter.com/trends/one-by-one-1.md) - [Monochrome Parisian Flagship Stores](https://www.trendhunter.com/trends/cybex.md)