# Purple Toning Solid Shampoos Kitch Created a World-First Toning Solid Shampoo with Biotin By Laura McQuarrie | Published 2023-09-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/purple-toning-solid-shampoo References: [allure](https://www.allure.com/best-of-beauty-2023-winners/hair) & [mykitsch](https://www.mykitsch.com/en-ca/products/purple-toning-solid-shampoo) Driven by consumers' desire for waste-reducing, concentrated hair care products, there are tons of solid shampoo products on the market and one that commands attention is [Kitch's](https://www.trendhunter.com/trends/rice-water-shampoo-and-conditioner) Purple Toning Solid Shampoo. There are just as many regular solid shampoos on the market as there are purple shampoos but this option stands out for consumers with blonde, gray or white hair who desire an option that's beneficial for [reducing single-use plastic](https://www.trendhunter.com/trends/kinkind-make-me-shine). According to the brand, the bar "saves two bottles of liquid shampoo/conditioner." What's more, this solid shampoo for stronger hair and more vibrant color is [4ocean](https://www.trendhunter.com/trends/amika-joins-4ocean) certified and helps to remove the equivalent of one shampoo bottle’s worth of plastic from the world's oceans, rivers and coastlines. This first-of-its-kind solid purple shampoo bar with biotin has been recognized as a 2023 Allure Best of Beauty Award Winner in the Hair category. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 79% | Activity: 84% | Freshness: 18% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Concentrated Hair Care Products:** Driven by consumers' desire for waste-reducing, concentrated hair care products, there are now solid shampoos on the market. - **Purple Shampoos:** There are just as many regular solid shampoos on the market as there are purple shampoos but this option stands out for consumers with blonde, gray or white hair who desire an option that's beneficial for reducing single-use plastic. - **Eco-friendly Hair Care:** This solid shampoo for stronger hair and more vibrant color is 4ocean certified and helps to remove the equivalent of one shampoo bottle’s worth of plastic from the world's oceans, rivers and coastlines. ### Sectors Adopting This - **Hair Care Industry:** Driven by consumers' desire for waste-reducing, concentrated hair care products, the hair care industry now offers solid shampoos. - **Beauty Industry:** With the popularity of purple shampoos for blonde, gray or white hair, the beauty industry is now focusing on eco-friendly options to reduce plastic waste. - **Sustainable Packaging Industry:** The creation of solid shampoos that help remove plastic waste from oceans, rivers and coastlines opens up opportunities in the sustainable packaging industry. ## Related on Trend Hunter - [Swipe-On Solid Shampoos](https://www.trendhunter.com/trends/seabar.md) - [Strengthening Shampoo Bars](https://www.trendhunter.com/trends/strengthening-shampoo-bar.md) - [Plastic-Free Haircare Bars](https://www.trendhunter.com/trends/kinkind-make-me-shine.md) - [Bottle-Shaped Shampoo Bars](https://www.trendhunter.com/trends/the-dissolving-bottle.md) - [Solid Rice Water Haircare](https://www.trendhunter.com/trends/rice-water-shampoo-and-conditioner.md) - [Color-Friendly Shampoo Formulations](https://www.trendhunter.com/trends/shampoo-for-brilliant-color.md) - [Water-Activated Haircare Products](https://www.trendhunter.com/trends/gemz-haircare.md) - [Liquid-Free Shampoos](https://www.trendhunter.com/trends/signature-shampoo.md) - [Tone-Correcting Hair Oils](https://www.trendhunter.com/trends/moroccanoil-treatment-purple.md)