# Purple Studded Cold Cups Starbucks Has Debuted a Purple Studded Cold Cup Just in Time for Summer By Katherine Pendrill | Published 2022-05-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/purple-studded-cold-cup References: [popsugar](https://www.popsugar.com/food/starbucks-cups-tumblers-summer-2022-48818464)  Starbucks has just debuted its new Chocolate Cream Cold Brew and now it's launching a purple studded cold cup to pair with it. On May 10, 2022, Starbucks launched a whole new collection of merchandise featuring drinkware in vibrant and eye-catching hues. One of the standouts from the new collection is the purple studded cold cup, which boasts a textured design and an iridescent finish. Other standouts from the summer collection include an orange jeweled cold cup with a unique matte-to-shiny finish, a sleek green speckled water bottle, and a number of multicolor tumblers. A number of the cups in the collection also boast summer-ready ombré and floral designs. With options for hot and cold drinks alike, the new drinkware collection has everything you need for summer sipping. Image Credit: Starbucks ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 70% | Activity: 70% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### What's Driving This Trend - **Summer Drinkware Collection Launches:** Starbucks has debuted a new summer drinkware collection featuring vibrant and eye-catching hues, presenting opportunities for merchandise and consumer goods companies to launch their own summer-focused collections. - **Textured and Iridescent Designs:** The textured and iridescent designs of the new drinkware collection from Starbucks present opportunities for materials and coatings companies to develop innovative textures and finishes for products across industries. - **Matte-to-shiny Finish:** The orange jeweled cold cup boasting a unique matte-to-shiny finish from the new Starbucks summer collection presents opportunities for companies to develop materials with transformative finishes for products ranging from consumer goods to auto parts. ### Who This Affects Most - **Merchandise and Consumer Goods:** The launch of Starbucks' new summer drinkware collection presents opportunities for merchandise and consumer goods companies to launch their own seasonal collections. - **Materials and Coatings:** The innovative textures and finishes of the new drinkware collection from Starbucks present opportunities for materials and coatings companies to develop new offerings for various industries. - **Manufacturing:** The unique texture and transformational finishes of products such as Starbucks' orange jeweled cold cup and its matte-to-shiny finish pave the way for opportunities in manufacturing for companies that want to create products that offer such visual and physically unique experiences beyond traditional coating methods. ## Related on Trend Hunter - [Vibrant Summer-Ready Drinkware](https://www.trendhunter.com/trends/starbucks-summer-merchandise.md) - [Iridescent Orange Cold Cups](https://www.trendhunter.com/trends/orange-bling-cup.md) - [Dazzling Holiday Drinkware Collections](https://www.trendhunter.com/trends/bright-holiday.md) - [Artistic QSR Merch](https://www.trendhunter.com/trends/tim-singleton.md) - [Spring-Ready Floral Tumblers](https://www.trendhunter.com/trends/magnolia-flower-tumbler.md) - [Co-Branded Hydration Tumblers](https://www.trendhunter.com/trends/starbucks-x-stanley.md) - [Halloween QSR Drinkware](https://www.trendhunter.com/trends/halloween-qsr-drinkware.md) - [Crunchy Ube Beverages](https://www.trendhunter.com/trends/summer-starbucks-beverage.md) - [Pastel-Hued Winter Tumblers](https://www.trendhunter.com/trends/shining-winter.md)