# Violet Spud Ice Creams Häagen-Dazs Japan Offers Unusual Flavor With a Purple Potato Frozen Dessert By M | Published 2016-09-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/purple-potato References: [en.rocketnews24](http://en.rocketnews24.com/2016/08/31/japan-gets-haagen-dazs-purple-potato-ice-cream-for-a-limited-time/) & [haagendazs.us](https://www.haagendazs.us/) Häagen-Dazs Japan often explores flavor reversal in its range of ice creams, and the most recent [purple potato variety](https://www.trendhunter.com/trends/purple-sweet-potato-fries) is one of the most beloved products in the brand's range. The ice cream has a distinctive violet hue from the spuds as well as a sweet and savory taste. The dessert is just as memorable for its obscure use of ingredients as it is for its aesthetic coloring. The flavor is known as the 'Murasaki Imo' and it features a soft and creamy blend without any chunks. The dessert is [sweet with savory undertones](https://www.trendhunter.com/trends/salted-brown-butter-cookie-dazzler) -- similar to a [red bean ice cream](https://www.trendhunter.com/trends/sabai-creamery) that is popular in many Asian countries. The ice cream is contrasted with a purple potato sauce. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 4% | Activity: 11% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Exotic Ingredient Ice Cream:** Exploring creative and exotic ingredients in ice cream creations can offer unique flavor experiences and establish a brand as innovative. - **Colorful Desserts:** Creating desserts with unique and vibrant colors can add visual appeal and help products stand out on shelves and social media. - **Savory-sweet Flavor Combos:** Incorporating unexpected savory elements into sweet treats can offer a unique taste experience and appeal to adventurous consumers. ### Where This Applies - **Food and Beverage:** The food and beverage industry can capitalize on creative ice cream flavors and unique ingredient combinations to attract consumers seeking novel taste experiences. - **Dessert and Confectionery:** Dessert and confectionery companies can gain a competitive edge by creating colorful and visually appealing products that offer unique flavor profiles. - **Hospitality:** Hotels, restaurants, and cafes can stand out in the market by incorporating creative and unique desserts, such as exotic ice cream flavors, into their menus. ## Related on Trend Hunter - [Potato Ice Creams](https://www.trendhunter.com/trends/potato-ice-creams.md) - [Veggie-Infused Ice Creams](https://www.trendhunter.com/trends/veggies-you-crave.md) - [Potato Chive Chocolates](https://www.trendhunter.com/trends/mashed-potato-swirl.md) - [Vegetal Ice Cream Collections](https://www.trendhunter.com/trends/the-farmers-market-series.md) - [Japanese-Inspired Ice Creams](https://www.trendhunter.com/trends/japanese-inspired-ice-cream.md) - [CPG-Inspired Ice Creams](https://www.trendhunter.com/trends/the-ice-cream-project-anya-hindmarch.md) - [Sweet Potato Ice Creams](https://www.trendhunter.com/trends/sweet-potato-marshmallow-brulee.md) - [Veggie-Infused Ice Creams](https://www.trendhunter.com/trends/smugglers-ice-cream.md) - [Purple Yam Iced Lattes](https://www.trendhunter.com/trends/ube-brulee-iced-latte.md)