# Whole-Grain Purple Kernel Popcorns Purplesful Introduces Popcorn Rich in Antioxidants By Grace Mahas | Published 2022-08-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/purple-kernel-popcorns References: [purplesful](https://www.purplesful.com/)  Purplesful Snacking, the proudly Canadian snack brand, recently launched [popcorn rich in antioxidants](https://www.trendhunter.com/trends/truffle-and-white-cheddar-protein-popcorn) made from organic and whole-grain purple kernel corn. Available in two flavors -- Sea Salt and [Plant-Baed Cheddar](https://www.trendhunter.com/trends/dairy-free-white-cheddar-popcorn) -- the snack is [organic, gluten-free, non-GMO, and plant-based](https://www.trendhunter.com/trends/popcornaa). As its name implies, this brand is about purpose over profit, which means that parents can feel good supporting a brand that donates 25% of profits to education, health, and nutrition programs for low-income kids. Popcorn has traditionally been made using yellow corn, but ancient grain purple kernel corn offers premium popcorn that’s tastier, creamier, fluffier and healthier. Ancient grain, non-GMO purple corn, has been grown in the Andes for centuries. It’s partially considered a powerful superfood due to the abundance of anthocyanins, a class of Polyphenols that act as antioxidants in the human body. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 41% | Activity: 84% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Organic and Whole-grain Snacks:** Opportunity for food companies to create healthier, more sustainable snacks using organic and whole-grain ingredients. - **Superfood Snacks:** An opportunity for snack companies to capitalize on the growing popularity of superfoods and offer snacks with added benefits such as antioxidants. - **Purpose-driven Brands:** Creating a brand with a purpose beyond profit, like Purplesful, can attract consumers who are looking to make a positive impact through their purchasing decisions. ### Who This Affects Most - **Snack Food Industry:** Food companies can innovate by creating snacks with healthier and more sustainable ingredients, like organic and whole-grain corn, to cater to health-conscious consumers. - **Superfood Industry:** Opportunities for companies to expand their offerings in the superfood industry and to explore new superfoods, like purple corn, to stay ahead in the market. - **Socially Responsible Brands:** Creating a brand with a social purpose, like Purplesful, can benefit industries outside of the food industry as well, as consumers look for brands that align with their values. ## Related on Trend Hunter - [Artisanal Popcorn Snacks](https://www.trendhunter.com/trends/pops-praiseworthy-popcorn.md) - [Algae-Infused Popcorn Snacks](https://www.trendhunter.com/trends/pop-zero-popcorn.md) - [Corn-Free Popcorn Snacks](https://www.trendhunter.com/trends/corn-free-popcorn.md) - [Protein Popcorn Snacks](https://www.trendhunter.com/trends/protein-popcorn-snacks.md) - [Protein-Heavy Popcorns](https://www.trendhunter.com/trends/pro-protein-popcorn.md) - [Colorful Premium Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-kitchen-rainbow-sweet-salt.md) - [Sparkling Kettle Corn Snacks](https://www.trendhunter.com/trends/sweet-salty-kettle-corn.md) - [Protein-Packed Popcorn Lines](https://www.trendhunter.com/trends/whoa-momma.md) - [Candy-Packed Popcorn Snacks](https://www.trendhunter.com/trends/prospector-popcorn-superstar-crunch.md)