# Accenting With Aubergine Purple Fall Accessories By Going Like Sixty | Published 2008-08-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/purple-is-hot-but-make-it-just-a-taste References: [pollyvousfrancais.blogspot](http://pollyvousfrancais.blogspot.com/2008/08/color-purple.html) & [stylehive](http://www.stylehive.com/tag/purple/recent/grid/60) Direct from the streets of Paris to Trend Hunter readers: Purple is THE color. Not a bunch please, just a hint. A suggestion, a taste, a "smidgen" as [Polly Vous Francais](https://www.trendhunter.com/trends/polly-pocket-pool-party-collection) suggests. Even a purple haze (vague rock song reference) look for violet, or ultra-violet, eggplant, and aubergine to rock your world. [Pantone's Color Report for 2008](http://womensfashion.suite101.com/article.cfm/how_to_wear_purple_for_fall_2008) calls the color Blue Iris. Just get some, mmmmkay? **Implications** - The recent recession left consumers very money-conscious, prompting them to make simple and affordable fashion purchases. This led to a surge of basic styles, causing consumers to make their fashion statements with [bold accessories](https://www.trendhunter.com/trends/radiant-lilac). Companies who want to cater to fashionable demographics can create accessories that have atypical designs. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 82% | Activity: 41% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Bold Accessories:** Create accessories with atypical designs to cater to fashionable demographics. - **Purple Color Trend:** Make use of purple shades such as violet, ultra-violet, eggplant, and aubergine in fashion products. - **Affordable Fashion:** Promote simple and affordable fashion purchases for money-conscious consumers. ### Who This Affects Most - **Fashion Accessories:** Develop bold and unique accessories to meet the demand for atypical designs. - **Fashion Retail:** Leverage the purple color trend by offering a variety of purple fashion products. - **Affordable Fashion Brands:** Position your brand as a provider of simple and affordable fashion options for budget-conscious consumers. ## Related on Trend Hunter - [Avant-Garde Radish Accessories](https://www.trendhunter.com/trends/radish-hat.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Pink-Themed Handbag Collections](https://www.trendhunter.com/trends/longchamps-le-pliage-xtra.md) - [Cherry Red Winter Capsules](https://www.trendhunter.com/trends/cherry-girl.md) - [Creative Color-Focused Apparel](https://www.trendhunter.com/trends/sherwin-williams.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Mystical Hair Dyes](https://www.trendhunter.com/trends/witches-delight.md) - [Inspiring Food Color Reports](https://www.trendhunter.com/trends/oterra-color-trends-2025.md)