# Lounging Rocker Editorials Idol Magazine's 'Purple Haze' Image Series Embraces Retro Fashions By Jana Pijak | Published 2015-05-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/purple-haze References: [fuckingyoung.es](http://fuckingyoung.es/purple-haze/) & [idolmag](http://www.idolmag.co.uk/) Lydia Hunt, Jordan Barrett and Louis Mayhew star in 'Purple Haze,' Idol Magazine's edgy editorial exclusive. Drawing inspiration from the past, wardrobe stylist Ryan Davis dresses his models in [printed satin tops](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam), fringed leather vests and [plenty of denim pieces](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson). This image series pays homage to the 70s and blends the decade's inspiration with contemporary styles that reference its aesthetic. 'Purple Haze,' is inspired by rocker Jimmy Hendrix' hit song and is captured by photographer Greg Swales' lens. Gracing Idol's Spring/Summer 2015 issue, this editorial highlights lounging models who don modern fashions with a [retro twist](https://www.trendhunter.com/trends/hollywood-breakfast-club). Their look is youthful, carefree while their expressions are contemplative and candid. Embracing raw and honest imagery, this shoot is spontaneous rather than overly posed or staged. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 71% | Activity: 49% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Retro Fashion Revival:** Opportunity for fashion brands to create modern designs influenced by past eras, targeting consumers who embrace nostalgia. - **Contemplative Imagery:** Opportunity for photographers to capture candid, raw images that evoke emotions and create a more authentic connection with viewers. - **Blending Past and Present:** Opportunity for stylists to mix elements from different time periods to create unique and fashion-forward looks. ### Where This Applies - **Fashion:** Fashion brands can tap into the demand for retro-inspired designs and create collections that cater to nostalgic consumers. - **Photography:** Photographers can explore a more spontaneous and candid approach to their work, creating images that resonate with viewers on a deeper level. - **Styling:** Stylists can experiment with mixing and matching elements from different eras, offering clients unique and fashion-forward looks that stand out in the market. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Retro Nightclub-Themed Collaborations](https://www.trendhunter.com/trends/charles-jeffrey-loverboy-1.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Vintage Campus Fashion](https://www.trendhunter.com/trends/hollywood-breakfast-club.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)