# Boob-Baring Cardigans Purple Fashion Spring 2010 is Mysteriously Chic By Venessa Fisher | Published 2010-03-14 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/purple-fashion-spring-2010 References: [fashiongonerogue](http://www.fashiongonerogue.com/2010/03/10/iris-strubegger-by-glen-luchford-purple-fashion-spring-2010/) & [purple.fr](http://www.purple.fr/fashion.php?i=1) Renowned photographer Glen Luchford heads to Paris, France for his latest contribution for Purple Fashion Spring 2010. Shot in the mysterious and intriguing background of the French city, model Iris Strubegger stays low key with a simple short haircut and smoky eyes. Styled by Camille Bidault Waddington, Strubegger works pieces from Celine, Yves Saint Laurent and Christopher Kane. Seems that bras are optional for spring. **Implications** - Woman are no longer looking for revealing styles that bare all. Rather than this style that can sometimes appear lewd, the female shopper is looking for seductive designs that still maintain its classic quality. Companies could create more looks that combine these two elements together in order to attract more shoppers. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 97% | Activity: 78% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Seductive Designs:** Companies could create more looks that combine seductive and classic elements to attract more shoppers. - **Low-key Fashion:** The trend of low-key fashion is growing, with women opting for more understated and mysterious styles. - **Simplistic Elegance:** There is a shift towards simplistic and elegant designs, where classic quality is valued more than revealing styles. ### Sectors Adopting This - **Fashion and Apparel:** Fashion brands could explore creating seductive yet classic designs. - **Beauty and Cosmetics:** Beauty brands can capitalize on the trend of low-key fashion by offering products that enhance a natural and understated look. - **Luxury Brands:** Luxury brands can leverage the demand for simplistic elegance by focusing on high-quality materials and timeless designs. ## Related on Trend Hunter - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md)