# Brash Bedridden Editorials The Purple Fashion Piovesan Photoshoot Features Interior Spaces By Jordy E | Published 2013-02-11 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/purple-fashion-piovesan References: [mode.newslicious.net](http://www.mode.newslicious.net/2013/02/re-fashion-women-folk-marie-piovesan-by.html) & [purple.fr](http://www.purple.fr) The [Purple Fashion](https://www.trendhunter.com/trends/purple-mountain-observatory) Piovesan editorial displays the model as she laid down within a barren room. The bedridden photoshoot will be featured within the Spring/Summer 2013 version of the magazine, fitting with its clear preference for airy apparel. Photographer Camille Bidault Waddington was called upon for what Purple Fashion has titled re-Fashion Women Folk. Folk elements are present here, a product of Waddington's take on style. Waddington did so by way of [muted tones](https://www.trendhunter.com/trends/jiyongkim-fw25), seen in the brown sweaters, canvas overalls and washed out denim. Piovesan modeled these pieces with ease as she sprawled out amid couches, [plush beds and pillows](https://www.trendhunter.com/trends/bed-sleepwear), a direct indication of Purple Fashion's willingness to take the industry down to its most basic and essential roots. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 59% | Activity: 25% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Airy Apparel:** Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for lightweight and breathable clothing. - **Folk Fashion:** Disruptive innovation opportunity: Incorporate traditional folk elements into contemporary fashion designs, creating a unique and culturally rich aesthetic. - **Minimalist Photography:** Disruptive innovation opportunity: Explore new techniques and technologies to create visually striking and minimalist fashion photoshoots. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Integrate technology like augmented reality and virtual fitting technology into the fashion industry to enhance the shopping experience. - **Interior Design:** Disruptive innovation opportunity: Utilize sustainable and ethically sourced materials in the creation of furniture and decor to meet the growing demand for eco-friendly and socially responsible interior design products. - **Photography:** Disruptive innovation opportunity: Develop new photography techniques and equipment to capture unique perspectives and communicate narratives through fashion photography. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Dynamic Fall-Centric Fashion Shows](https://www.trendhunter.com/trends/jordanluca-1.md)