# Bubblegum Branded Fashions The Purple Cloth 2011 Summer Line Boasts Candy-Coated Ensembles By Jaime Neely | Published 2011-07-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/purple-cloth-2011-summer References: [lifelounge.au](http://www.lifelounge.com.au/fashion/news/purple-cloth-summer-2011-collection.aspx) & [purplecloth](http://www.purplecloth.com/) The new Purple Cloth 2011 Summer collection for women boasts plenty of playful, flirty and confectionery-inspired styles. The collection, entitled 'Sweetcakes and Milkshakes,' features clothing printed with bright images of bubblegum, cupcakes and milk jugs, all placed on conspicuous female body parts. The Purple Cloth 2011 Summer collection, complete with t-shirts, tanks and dresses, offers women a youthful and vibrant series of clothes to endure the sizzling hot temperatures of the summer. The color palette is bright and eye-catching, perfect for the warmer season. The collection definitely complements popstar Katy Perry and her iconic style. **Implications** - Businesses that offer consumers youthful and playful products will fare well in today's society. Such products will provide momentary relief from the stressful and hectic lifestyles led by so many of today's consumers. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 54% | Activity: 33% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Youthful Fashion Trends:** Designing and marketing clothing lines that incorporate playful and confectionery-inspired styles can attract younger consumers and tap into their desire for self-expression. - **Branded Fashion Collections:** Creating clothing collections that align with popular celebrities or well-known pop culture icons can generate buzz and increase brand recognition. - **Bright and Eye-catching Colors:** Incorporating bold and vibrant colors in fashion design can capture attention and appeal to consumers seeking visually striking products. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can capitalize on the demand for youthful and playful clothing by curating and promoting collections that cater to this trend. - **Celebrity Endorsement:** The celebrity endorsement industry can leverage the influence of pop stars like Katy Perry to create co-branded fashion lines that resonate with their fan base. - **Textile and Printing:** Textile manufacturers and printing companies can explore innovative techniques and materials to bring bold and eye-catching designs to life in fashion. ## Related on Trend Hunter - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Collaborative Candy Apparel](https://www.trendhunter.com/trends/jcpenney-x-haribo-collection.md) - [Vibrant Comfort-Forward Apparel](https://www.trendhunter.com/trends/lazy-daze-collection.md) - [Reimagined Doll-Inspired Capsules](https://www.trendhunter.com/trends/polly-pocket-x-cider-collection.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Youth-Focused Fashion Brands](https://www.trendhunter.com/trends/youthfocused-fashion-brand.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md)