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# Naturalistic Coffee Makers
The Purple Clay Coffee Press Will Become Even Better With Use

By Michael Hemsworth | Published 2015-09-15 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/purple-clay-coffee-press
References: [thegreenhead](http://www.thegreenhead.com/2015/09/purple-clay-coffee-press.php) & [uncommongoods](http://www.uncommongoods.com/product/coffee-press)

Some products are better when they're brand new, but the Purple Clay Coffee Press is going to be even better once you've used it for a few months. As its name would denote, the Purple Clay Coffee Press is made from violet clay that's found primarily in China, which can hold heat much better than traditional methods. As such, when you brew coffee in the Purple Clay Coffee Press the unglazed surface will absorb a bit of the flavor, enriching every pot from that point on; think of it as the [cast iron skillet](https://www.trendhunter.com/trends/gourd) of the coffee world.

Finished with wooden features, the Purple Clay Coffee Press is perfect for coffee connoisseurs who are constantly on the hunt for the [perfect cup of joe](https://www.trendhunter.com/trends/breville-luxe-brewer).

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 50% | Activity: 43% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Purple Clay Coffee Press:** The Purple Clay Coffee Press is an innovative coffee maker made from violet clay that enhances the flavor of each brew.
- **Heat-resistant Materials:** The use of heat-resistant materials like violet clay in coffee makers presents an opportunity for the development of durable and efficient kitchen appliances.
- **Flavor-enhancing Brewing Methods:** Exploring brewing methods that enhance flavor absorption, like the unglazed surface of the Purple Clay Coffee Press, can lead to the creation of new and improved coffee makers.

### Sectors Adopting This

- **Kitchen Appliance Manufacturing:** The kitchen appliance manufacturing industry can capitalize on the use of innovative materials like violet clay to create heat-resistant and flavor-enhancing coffee makers.
- **Home Coffee Brewing:** The home coffee brewing industry can benefit from the development of unique brewing methods, such as using the unglazed surface of the Purple Clay Coffee Press, to enhance the flavor profiles of brewed coffee.
- **Coffee Accessories:** The coffee accessories industry has an opportunity to offer innovative products like the Purple Clay Coffee Press that provide coffee connoisseurs with a distinct and enhanced coffee brewing experience.

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