# Purple Carrot Cracker Snacks Real Food From The Ground Up Purple Carrot Crackers are Vegan By Michael Hemsworth | Published 2021-04-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/purple-carrot-crackers References: [foodbev](https://www.foodbev.com/news/real-food-from-the-ground-up-introduces-purple-carrot-crackers/) & [fromthegroundupsnacks](https://fromthegroundupsnacks.com) The Real Food From [The Ground Up](https://www.trendhunter.com/trends/real-food-from-the-ground) Purple Carrot Crackers are an upcoming vegetarian snack option for consumers seeking out a flavorful and nutritious option to try out. The crackers are made with the namesake purple carrot in the recipe along with additional ingredients that are all non-GMO, [gluten-free and vegan-friendly](https://www.trendhunter.com/trends/miltons-gluten-free-crackers). The crackers will come in Sea Salt and Ranch flavor options when they launch next month. CMO of Real Food From The Ground Up Deb Holt spoke on the new Real Food From The Ground Up Purple Carrot Crackers saying, "We’re excited about purple carrot joining cauliflower and butternut squash vegetable bases for our growing snack brand. We love being able to offer [plant-based versions of classic snacks](https://www.trendhunter.com/trends/garden-veggie-snacks-products) and our Purple Carrot Crackers, a nod to the original orange squares, are as good as they look.” ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 37% | Activity: 78% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Vegetarian Snacks:** Increased demand for vegetarian snacks highlights a chance for companies to expand their product offerings into this market. - **Non-gmo Ingredients:** Including non-GMO ingredients in snack products presents a unique opportunity for food companies to differentiate their brand and appeal to health-conscious consumers. - **Plant-based Alternatives:** The trend towards plant-based eating creates opportunities for food companies to develop new, tasty, and innovative plant-based options like these Purple Carrot Crackers. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can capitalize on the trend toward healthier snack options by incorporating more plant-based ingredients into their snack products. - **Health and Wellness:** The health and wellness industry can benefit from the growing interest in non-GMO and plant-based snack options by promoting their benefits and offering related products and services. - **Retail:** Retailers can take advantage of the rise in popularity of vegetarian snack options by stocking a wider variety of products that cater to this trend. ## Related on Trend Hunter - [Hidden Vegetables Snack Crackers](https://www.trendhunter.com/trends/pure-organic-baked-crackers.md) - [BBQ-Flavored Carrot Crisps](https://www.trendhunter.com/trends/dirt-kitchen-snacks.md) - [Cheesy Veggie-Made Crackers](https://www.trendhunter.com/trends/cheddar-pop-mmms.md) - [Plant-Based Cookie-Crackers](https://www.trendhunter.com/trends/cheddar-krisps.md) - [Herbaceous Buckwheat Crackers](https://www.trendhunter.com/trends/buckwheat-crackers.md) - [Cheesy Plant-Based Crackers](https://www.trendhunter.com/trends/plantbased-crackers.md) - [Satiating Plant-Based Snack Crackers](https://www.trendhunter.com/trends/zenb-cracker-crisps.md) - [Upcycled Carrot Crackers](https://www.trendhunter.com/trends/carrot-crackers.md) - [Nutritious Tortilla Crackers](https://www.trendhunter.com/trends/rw-garcia-1.md)