# Mushroom Granola Bars Purola Bars Combine Granola with Medicinal Mushrooms for Healthful Snacking By Rebecca Byers | Published 2018-01-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/purola-bars References: [purica](http://purica.com/products/purola) Purola Bars by [Purica](https://www.trendhunter.com/trends/purica-power-vegan) see the adaptation of granola bar snacking with that of popular mushroom strains red reishi and cordyceps. Deemed by the brand as "the new generation of granola bars," the products are gluten-free, non-GMO and vegan. Purola Bars are currently available in two enticing flavors; Chocolate Rush with cordyceps and Vanilla Chill with red reishi. Reishi mushrooms are revered for their calming qualities, while cordyceps is known as an all-natural energy boosting supplement. Available online and through the brand's carriers, these ultra-healthy snacks combine the tried-and-true [granola bar formula](https://www.trendhunter.com/trends/oat-based-protein-bar) with that of contemporary [superfood ingredients reishi and cordyceps](https://www.trendhunter.com/trends/organic-performance-mushrooms), both of which are making appearances in a wide number of supplements and snacks aimed at boosting both targeted health concerns and overall wellness. Image Credit: Purica ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 29% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Mushroom-infused Snacks:** Opportunity to disrupt the snack industry by incorporating medicinal mushrooms in products for targeted health concerns and wellness. - **Superfood and Granola Bar Hybrid:** Opportunity to create a new category of snack foods that combines the convenience of granola bars with the nutritional benefits of superfood ingredients. - **All-natural Energy Boosters:** Opportunity to incorporate natural energy-boosting supplements like cordyceps in food and beverage products as a healthier alternative to traditional energy drinks. ### Where This Applies - **Health Food Industry:** Opportunity to target health-conscious consumers with all-natural, functional food products that address specific health concerns. - **Snack Food Industry:** Opportunity to disrupt the traditional granola bar market with innovative, healthier snack options that appeal to a wider range of consumers. - **Supplement Industry:** Opportunity to expand product lines of natural energy-boosting supplements by incorporating cordyceps in food and beverage products. ## Related on Trend Hunter - [Stress Relief Snack Bars](https://www.trendhunter.com/trends/refrigerated-nutrition-bars.md) - [Functional Mushroom Snack Bars](https://www.trendhunter.com/trends/wise-bar.md) - [Mushroom-Infused Snack Bars](https://www.trendhunter.com/trends/fruit-veggie-bars.md) - [Functional Granola Snacks](https://www.trendhunter.com/trends/functional-granola.md) - [Functional Mushroom Chocolates](https://www.trendhunter.com/trends/mycoday.md) - [Functional Mushroom Soft Chews](https://www.trendhunter.com/trends/superfood-soft-chews.md) - [Medicinal Mushroom Supplements](https://www.trendhunter.com/trends/mushroom-gummies1.md) - [Superfood Protein Bars](https://www.trendhunter.com/trends/superefood-protein-bar.md) - [Adaptogenic Plant Protein Bars](https://www.trendhunter.com/trends/superfood-plant-based-protein-bar.md)