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# Ultramodern Industrial Hotels
The Latest Outpost from Puro Hotels is Located in Gdansk

By Rebecca Byers | Published 2015-06-12 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/puro-hotels
References: [retaildesignblog.net](http://retaildesignblog.net/2015/06/08/puro-hotel-by-desallesflint-gdansk-poland/) & [selectism](http://www.selectism.com/2015/05/09/puro-hotel/)

The fourth outpost from burgeoning Polish brand Puro Hotels, this Gdansk hotel features a stylish interior that recalls the city's history as an industrial center. Gdansk is a city located along the banks of the Motlawa River on Granary Island in a region that was almost completely destroyed during World War II.

The exciting new hotel is a great example of the rebirth the city of Gdansk is currently undergoing. Boasting a well-executed balance of polished yet rustic design, the interior of the new Puro Hotel is truly charismatic and provides a sophisticated historical background for any visit length of visit to the city.

The interior of the newest Puro Hotel was designed by London-based design firm Desalles, while the structure itself is by KD Kozikowski Design.

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 90% | Activity: 84% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel)

## Key Themes

### What Makes This Trend Stand Out

- **Industrial Chic Design:** The stylish interior of the Puro Hotel in Gdansk showcases the growing trend of industrial-inspired design in the hospitality industry.
- **Urban Regeneration:** The revitalization of Gdansk highlights the trend of urban regeneration, signaling opportunities for investment in areas with historical significance.
- **Boutique Hotels:** Puro Hotels' expansion and unique design approach exemplify the increasing popularity of boutique hotels that offer curated experiences for travelers.

### Sectors Adopting This

- **Hospitality:** The Puro Hotel in Gdansk exemplifies a disruptive innovation opportunity for the hospitality industry to embrace industrial chic design and create unique guest experiences.
- **Real Estate:** The urban regeneration efforts in Gdansk present an opportunity for the real estate industry to invest in revitalizing historic areas and transform them into attractive destinations.
- **Interior Design:** The collaboration between Puro Hotels and Desalles Design highlights a disruptive innovation opportunity in the interior design industry to create captivating spaces that blend history and modernity.

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