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# Ornate Organic Swedish Vodkas
Purity Vodka is Distilled 34 Times to Ensure Optimal Purity

By Michael Hemsworth | Published 2018-05-30 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/purity-vodka
References: [gearculture](http://www.gearculture.com/goods/purity-vodka-2/) & [purityvodka](https://www.purityvodka.com/superior-taste)

The [Purity Vodka](https://www.trendhunter.com/trends/purity-products) is a Swedish liquor that is crafted from [organic ingredients](https://www.trendhunter.com/trends/dutch-barn-orchard-vodka) and packaged in a geometric bottle that conveys a sense of clarity thanks to the crystal aesthetic.

The vodka is prepared by distilling it 34 times, which comes as the first time a liquor of this variety has been created in this manner and will suit the preferences of even the most discerning drinker. The vodka is created by master blender Thomas Kuuttanen in Sweden and has won a series of awards in blind taste tests in various parts of the world to ensure it's as premium as possible.

The Purity Vodka is surprisingly priced at just $25 a bottle, which makes it a [high-end spirit](https://www.trendhunter.com/trends/zarova-vodka) that is accessible by consumers of all kinds.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 41% | Activity: 32% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Organic Distillation Practices:** Distilling spirits from organic ingredients is a trend with innovative potential for creating premium liquors.
- **Geometric Packaging:** Using a geometric bottle for liquor packaging is a trend with disruptive potential for creating visually appealing products.
- **Multi-distillation Techniques:** Distilling spirits multiple times is a trend with innovative potential for creating high-end liquors that appeal to discerning drinkers.

### Industries Being Reshaped

- **Distillery:** Distilleries can embrace organic distillation practices to create premium, high-end liquors that consumers will appreciate.
- **Packaging:** Packaging companies can embrace geometric packaging trends to create unique and visually appealing liquor bottles that stand out on the shelves.
- **Alcohol Retail:** Alcohol retailers can capitalize on multi-distillation techniques to offer consumers high-end liquors that appeal to discerning drinkers at accessible prices.

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