# Vitamin-Enriched Sparkling Waters The Purity Organic Sparkling Beverages Contain Real Juice By Michael Hemsworth | Published 2017-08-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/purity-organic References: [preparedfoods](http://www.preparedfoods.com/articles/120263-purity-organic-sparkling-line) The major soda companies are being dethroned by artisan brands that are boasting better ingredients and a healthier product like the new Purity Organic Sparkling Beverages. Positioned as a sparkling beverage that contains 15% organic juice, the drinks are formulated with 100% of your daily recommended intake of vitamin C without sacrificing on taste. The Purity Organic Sparkling Beverages contain just 20 to 30 calories per can and contain no added sugar, artificial flavors or ingredients. The sparkling drinks come in four flavor options including Grapefruit, Mandarin, Watermelon and Lemon. Director of Marketing for the brand, Bernadette Aguirre, explained the new drinks when she said, "Consumers want an organic, low calorie option that has a richer taste and functional benefits. Purity Organic Sparkling delivers on functionality through the [100% RDI of Vitamin C](https://www.trendhunter.com/trends/radnor-spring) and the taste experience is both delicious and playful which is why we’re marketing Sparkling as ‘Feel Good Fizz.'" ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 46% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Artisan Sparkling Beverages:** There is a growing trend of artisan brands creating sparkling beverages with better ingredients and a healthier product. - **Functional Beverages:** Consumers are seeking out beverages that provide functional benefits, such as the 100% daily recommended intake of vitamin C found in Purity Organic Sparkling Beverages. - **Organic Low-calorie Options:** The demand for organic, low-calorie beverages is increasing, presenting an opportunity for brands like Purity Organic Sparkling to offer a healthier alternative to traditional sodas. ### Sectors Adopting This - **Beverage Industry:** The beverage industry is seeing a shift towards healthier, natural products, with artisan brands like Purity Organic Sparkling gaining traction. - **Health and Wellness Industry:** Functional beverages like Purity Organic Sparkling are catering to the growing health-conscious consumer base by offering a refreshing product that provides additional nutritional benefits. - **Organic Food and Beverage Industry:** The organic food and beverage industry is expanding, and brands like Purity Organic Sparkling are capitalizing on this trend by offering organic, low-calorie sparkling beverages. ## Related on Trend Hunter - [Fruit Juice-Sweetened Sodas](https://www.trendhunter.com/trends/sanpellegrino-zero-added-sugar.md) - [Refreshing Wellness Sodas](https://www.trendhunter.com/trends/super-soda.md) - [Kid-Friendly Bubbly Beverages](https://www.trendhunter.com/trends/sparkling-juice-drink.md) - [Organic Fruit Soda Expansions](https://www.trendhunter.com/trends/evolution-fresh-real-fruit-soda.md) - [Sparkling Wellness Sodas](https://www.trendhunter.com/trends/wellness-soda.md) - [Fruit Juice-Sweetened Sodas](https://www.trendhunter.com/trends/spindrift-1.md) - [Three-In-One Beverage Brand Sets](https://www.trendhunter.com/trends/line-of-beverages.md) - [Real Fruit Sodas](https://www.trendhunter.com/trends/real-fruit-soda.md) - [Effervescent Pressed Fruit Refreshments](https://www.trendhunter.com/trends/cawston-press-sparkling-water.md)