# Clear Plant Protein Drinks The New PURIS ClearP Enables Clear Plant Protein Beverages By Kanesa David | Written with AI assistance | Published 2026-04-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/puris-clearp References: [bevindustry](https://www.bevindustry.com/articles/98265-health-needs-technology-advancements-support-maturing-plant-protein-market) & [puris](https://www.puris.com/)  [PURIS](https://www.trendhunter.com/trends/hizo) ClearP is a plant-protein ingredient introduced by PURIS to enable clear, lighter-colored protein drinks, featuring improved solubility and a milder mouthfeel than earlier pea proteins. The ingredient was positioned for beverage developers seeking juice-like or water-clear protein formats without the typical beany notes. The formulation builds on PURIS’s earlier pea protein advances (PURIS 2.0, Hi-Lo) and was described alongside industry examples like [Beyond Immerse](https://www.trendhunter.com/trends/beyond-immerse) and [Koia's](https://www.trendhunter.com/trends/koia-protein-pop) high-protein launches, reflecting collaborations across suppliers and brands. Technical benefits highlighted include enhanced solubility, reduced off-flavors, and suitability for acidified systems; developers may still pair it with stabilizers or process controls to ensure shelf stability. For consumers, ClearP makes protein more versatile across occasions by delivering high-protein options that resemble traditional refreshments, meeting demand for convenient, tasteful protein across dayparts. As plant-protein tech narrows the gap with dairy, ClearP supports mainstream adoption and new hybrid beverage formats. Image Credit: PURIS ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 4% | Activity: 4% | Freshness: 71% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Clear Plant Protein Drinks:** Clear plant protein formulations enable juice-like, water-clear beverages that challenge traditional opaque protein drinks and open possibilities for high-protein refreshment occasions. - **Hybrid Dairy-plant Beverages:** Hybrid blends combining dairy and plant proteins are blurring category lines and enabling creamier textures while leveraging plant-based consumer demand. - **Protein-for-any-occasion:** Protein positioned as a versatile refreshment is expanding usage occasions beyond post-workout contexts toward everyday hydration and snack replacements. ### Where This Applies - **Beverage Manufacturing:** Beverage producers face opportunities to reformulate acidified and shelf-stable products around soluble plant proteins to deliver clearer, milder-tasting high-protein SKUs. - **Ingredient Suppliers:** Suppliers of plant-protein concentrates and stabilizers are positioned to innovate with processing and flavor-masking technologies that reduce off-notes and improve solubility in acidic matrices. - **Food-tech R&D:** R&D teams are increasingly focused on processing and formulation advances that enable scalable, stable clear-protein systems and novel hybrid textures. ## Related on Trend Hunter - [Refreshing Canned Protein Beverages](https://www.trendhunter.com/trends/clear-protein-water.md) - [Hydrating Fruit-Forward Protein Drinks](https://www.trendhunter.com/trends/rebbl-clear-protein-beverage.md) - [Replenishing Protein Drinks](https://www.trendhunter.com/trends/clear-protein-by-arrae.md) - [Free-From Plant-Based Protein Drinks](https://www.trendhunter.com/trends/elmhurst-clean-protein.md) - [Multi-Benefit Protein Beverages](https://www.trendhunter.com/trends/clear-protein-refreshers.md) - [Refreshing Pea Protein Drinks](https://www.trendhunter.com/trends/nowhey.md) - [Minimal-Ingredient Protein Powders](https://www.trendhunter.com/trends/plenish-plant-based-protein-powder.md) - [Clear Protein Powders](https://www.trendhunter.com/trends/clear-protein-powder.md) - [Award-Winning Clear Protein Powders](https://www.trendhunter.com/trends/vegain-nutrition.md)