# Performance Cat Litters Purina Tidy Cats Performance+ Tackles Three Top Litter Box Frustrations By Laura McQuarrie | Published 2026-05-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/purina-tidy-cats-performance References: [prnewswire](https://www.prnewswire.com/news-releases/new-purina-tidy-cats-performance-cat-litter-line-targets-odor-clumping-and-tracking-302782124.html) & [TidyCats](http://www.TidyCats.com)  [Purina](https://www.trendhunter.com/trends/tidy-care-comfort) Tidy Cats Performance+ is a new launch that tackles three litter box issues with targeted formulas for odor, poor clumping, and tracked litter. "Performance+ solves the toughest issues for cat owners, which can also be issues for cats. If something about their litter box is unappealing—especially built‑up waste, along with [lingering odor](https://www.trendhunter.com/trends/honiture-pl01)—they are less likely to use it," said Purina pet behaviorist Miles Bensky. "Cat owners don't like a litter box that smells, and excessive malodor can contribute to cats using the box less often." Tidy Cats Performance+ Active Clean takes a triple-action approach to tackling odor with active odor neutralizers, a shield that inhibits bacterial odor on litter, and a fragrance for lasting freshness. Tidy Cats Performance+ Power Clump boasts 33% more clumping agents than the leading clumping litter. Tidy Cats Performance+ Tidy Feet features a particle blend that keeps litter in the box and off the floor by reducing sticking and tracking. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 54% | Activity: 33% | Freshness: 77% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Targeted Problem-specific Pet Products:** Products designed to address individual pain points—odor, clumping, and tracking—create scope for specialized SKUs and modular solutions tailored to distinct owner and animal needs. - **Active Odor and Microbial Control:** Integrating odor-neutralizing chemistries and bacterial inhibition into consumer goods points toward materials that maintain hygienic performance over extended use. - **Low-tracking Granular Materials:** Development of particle blends and surface-engineered granules that resist adhesion and migration opens possibilities for cleaner environments and new material patents. ### Where This Applies - **Pet Care Products:** The pet goods market can leverage behaviorally informed formulations to command premium pricing and subscription loyalty from owners seeking performance solutions. - **Materials Science and Formulation:** Advanced binders, coatings, and absorbents present opportunities for proprietary clumping and anti-tracking technologies that differentiate commodity categories. - **Consumer Behavioral Insights:** Applying pet behavior research to product design and packaging could lead to innovations that more closely align owner routines with animal litter-box use patterns. ## Related on Trend Hunter - [Waste-Activated Digital Trees](https://www.trendhunter.com/trends/lit-by-sht.md) - [AI-Assisted Litter Boxes](https://www.trendhunter.com/trends/luma-smart-litter-box.md) - [Intelligent Pet Care Furniture](https://www.trendhunter.com/trends/purrnook-freshcore.md) - [AI-Powered Pet Products](https://www.trendhunter.com/trends/petkit.md) - [Comprehensive Cat Litter Lineups](https://www.trendhunter.com/trends/arm-hammer.md) - [Adoptable Cat App Takeovers](https://www.trendhunter.com/trends/date-cats-not-humans.md) - [AI-Assisted Self-Cleaning Litter Boxes](https://www.trendhunter.com/trends/selfcleaning-litter-boxes.md) - [Tethered Bottle Closures](https://www.trendhunter.com/trends/tethered-cap.md) - [Pet Gear Recycling Schemes](https://www.trendhunter.com/trends/wag-n-wash.md)