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# Cardboard-Framed Branding
Purina ONE SmartBlend Packaging Makes Feeding Fido More Efficient

By Amelia Roblin | Published 2013-03-08 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/purina-one-smartblend-packaging
References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/03/purina-smartblend-dog-food-redesigned.html) & [elianafeigelstock](http://elianafeigelstock.com/purina-ONE-smartblend)

While many consumers have come to accept the cumbersome composition of typical [bags of dog food](https://www.trendhunter.com/trends/scoop-serve-tub), the designers of [Purina](https://www.trendhunter.com/trends/petshelter-american-lager) ONE SmartBlend packaging have stepped up to suggest a different approach that's significantly more user- and eco-friendly.

The most notable feature that Eliana Feigelstock, John Kim and Geoff Ledford came up with is the molded paper pulp frame that holds the thick plastic bags of kibble. The pouches are sealed tight on all sides but they open up to a sort of tap towards the bottom of the stiff card structure. This low valve facilitates the easy pouring of pet food without requiring one to pick up a full bag and tip it over. [Fully recyclable Purina ONE SmartBlend packaging](https://www.trendhunter.com/trends/placon-crystal-seal-delectables) also integrates a handle for convenient carrying.

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 91% | Activity: 83% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Molded Paper Pulp Packaging:** The use of molded paper pulp frames in packaging presents an opportunity for more eco-friendly and user-friendly solutions.
- **Easy Pouring Design:** Incorporating a low valve for easy pouring in packaging offers a more convenient experience for consumers.
- **Recyclable Packaging:** The integration of fully recyclable packaging materials helps to address sustainability concerns and consumer preferences.

### Industries Being Reshaped

- **Pet Food Packaging:** The pet food industry can adopt molded paper pulp frames and easy pouring designs to enhance packaging efficiency and customer satisfaction.
- **Eco-friendly Packaging:** The packaging industry can explore the use of molded paper pulp frames and recyclable materials to meet the growing demand for sustainable packaging solutions.
- **Consumer Goods Packaging:** The consumer goods industry can benefit from incorporating easy pouring designs and recyclable packaging to improve user experience and environmental impact.

## Related on Trend Hunter

- [Recyclable Pet Food Pouches](https://www.trendhunter.com/trends/monomaterial-pet-food-packaging.md)
- [Anti-Design Pet Food Packaging](https://www.trendhunter.com/trends/gentle-giants.md)
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- [Peelable Snack Pouches](https://www.trendhunter.com/trends/proampac.md)
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- [Separating Eco Carton Packaging](https://www.trendhunter.com/trends/bruk-sustainable-packaging-design.md)
- [Canine-Friendly Branding Projects](https://www.trendhunter.com/trends/caninefriendly-branding.md)
- [Paperboard Supplement Packaging](https://www.trendhunter.com/trends/paper-based-canister.md)