# Quick-Release Dog Harnesses The Conceptual Purina Dog Harness Comes Off with No Hassles By Michael Hemsworth | Published 2019-06-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/purina-dog-harness References: [yankodesign](https://www.yankodesign.com/2019/06/11/a-single-push-dog-harness-that-easy-for-you-and-comfortable-for-your-buddy/) Dog harnesses usually cause quite the struggle with canines when it comes time to take them off, so the conceptual [Purina](https://www.trendhunter.com/trends/purina-arena-pet-racing) Dog Harness has been designed to help alleviate some of the hassle. Designed by Sam Weise, the harness draws inspiration from race car seatbelts and features a [quick-release button](https://www.trendhunter.com/trends/halo-collar-1) right on the back for easily removing it from the dog. This will prevent the dog from becoming tangled upon arrival home from a walk to streamline the process for owners or walkers alike. The conceptual Purina Dog Harness is also focused on [in-car safety](https://www.trendhunter.com/trends/baby-travel-essential) by providing owners with a tether that can be securely attached onto seatbelts to keep canines firmly in place when being transported. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 98% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Quick-release Pet Harnesses:** Developing quick-release pet harnesses is an opportunity for companies to reduce inconvenience and stress for pet owners. - **Automotive Pet Safety:** Creating products designed to keep pets safe while in transit is a disruptive innovation opportunity in the pet industry. - **Inspired by Industry:** Borrowing design elements from industries outside of pet products can open new doors for innovation in the pet industry. ### Where This Applies - **Pet Products:** Developing innovative pet products that are easy to use and prioritize pet safety is a key focus for the pet products industry. - **Automotive:** The automotive industry has an opportunity to create specialized products designed specifically for pet safety and comfort while in transit. - **Design:** Incorporating innovative design elements from other industries can lead to disruptive innovations in the pet products industry. ## Related on Trend Hunter - [Seamlessly Adjustable Dog Harnesses](https://www.trendhunter.com/trends/adjustable-dog-harness.md) - [Calming Pet Harnesses](https://www.trendhunter.com/trends/pet-harness.md) - [All-in-One Dog Harnesses](https://www.trendhunter.com/trends/ascensionharness.md) - [Supportive Senior Pet Accessories](https://www.trendhunter.com/trends/steady-walking-aid-for-dogs.md) - [Illuminated Geolocation Pet Harnesses](https://www.trendhunter.com/trends/smart-dog-harness.md) - [Tape Measure Dog Leashes](https://www.trendhunter.com/trends/scope-dog-leash.md) - [Breathable Harness Models](https://www.trendhunter.com/trends/ezydoguk.md) - [Collapsible Canine Stretchers](https://www.trendhunter.com/trends/foldable-pet-stretcher.md) - [Hands-Free Dog Leashes](https://www.trendhunter.com/trends/beltdog.md)