# Canine Trash Can Ads The Purina Dog Chow Campaign Promotes Healthier Food Consumption By Meghan Young | Published 2013-06-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/purina-dog-chow-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/06/purina-dog-chow-ladrador-pug-runderkraal/) & [publicisgroupe](http://www.publicisgroupe.com) People may joke that they are their family's garbage can, especially dads, but the Purina Dog Chow campaign shows there is often one family member that really is treated like a trash can: dogs. As happy as man's best friend is to gobble up all the human food they can, it can be detrimental to their health if they do so on a constant basis. The Purina Dog Chow campaign was conceived and executed by the Publicis ad agency branch based in Bogota, Colombia. It depicts the cute canines as actual garbages. Art directed by Bastien Grisolet Rodrigo Tarquino and Cristhian Ramírez with creative direction by Erik Vervroegen, the images were shot by photographer Ben Sandler. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 16% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Healthier Dog Food:** Disruptive innovation opportunity: Develop and promote dog food options that are specifically formulated for optimal canine health. - **Educating Dog Owners:** Disruptive innovation opportunity: Create platforms or campaigns that educate dog owners on the importance of feeding their pets a balanced diet. - **Creative Advertising for Pets:** Disruptive innovation opportunity: Explore innovative and eye-catching advertising methods to raise awareness about pet nutrition and health. ### Sectors Adopting This - **Pet Food Industry:** Disruptive innovation opportunity: Introduce new, healthier pet food products that cater to the growing demand for nutritious options. - **Advertising Industry:** Disruptive innovation opportunity: Develop creative advertising strategies that effectively capture the attention of pet owners and promote responsible pet food consumption. - **Pet Education Industry:** Disruptive innovation opportunity: Build educational platforms or apps that provide dog owners with information and resources on pet nutrition and health. ## Related on Trend Hunter - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Human-Grade Pet Food Campaigns](https://www.trendhunter.com/trends/the-honest-kitchen-debuts.md) - [Pet Food Digital Campaigns](https://www.trendhunter.com/trends/purebites.md) - [Adorable Pet Campaigns](https://www.trendhunter.com/trends/chief-snuggle-officers.md) - [Heart-Warming Pet Owner Campaigns](https://www.trendhunter.com/trends/cesar-love-like-crazy.md) - [Dog-Directed Commercials](https://www.trendhunter.com/trends/merry-chaos.md) - [Luxury Gut Health Jewelry](https://www.trendhunter.com/trends/pooch-pendant.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md)