# Purifying Scrub Masks Shiseido Waso Launches the Satocane Pore Purifying Scrub Mask By Kalin Ned | Published 2022-10-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/purifying-scrub-mask References: [shiseido](https://www.shiseido.com/ca/en/satocane-pore-purifying-clay-face-mask-0768614178811.html) As part of its new range of beauty products, [Shiseido Waso](https://www.trendhunter.com/trends/multipurpose-balm2) debuts the SATOCANE Pore Purifying Scrub Mask. This mineral-based [clay face mask](https://www.trendhunter.com/trends/cosmettes-rosy-glow-mask) works to gently exfoliate the skin and minimize the visibility of pores and blackheads. Users are left with smooth-looking skin with superb texture. The SATOCANE Pore Purifying Scrub Mask includes a number of powerful ingredients in addition to the Mineral Clay which absorbs excess sebum. Shiseido Waso includes Satokibi, a Japanese Sugarcane from Miyakojima, which aids in sebum degradation prevention. The brand also included Betaine, a vegetal exfoliant, in its purifying scrub mask to act as a [dead skin cell remover](https://www.trendhunter.com/trends/lucent-facial-refiner). The texture of this non-drying formula is mud-like with soft scrubbing agents. Image Credit: Shiseido ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 52% | Activity: 33% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Mineral-based Face Masks:** Opportunity to develop new mineral-based face masks that gently exfoliate the skin and minimize the visibility of pores and blackheads. - **Vegetal Exfoliants:** Opportunity to develop new skin care products with vegetal exfoliants. - **Sebum Degradation Prevention:** Opportunity to develop new skin care products for sebum degradation prevention. ### Industries Being Reshaped - **Beauty and Skincare:** The Beauty and skincare industry can use the innovative ideas to develop new products. - **Cosmetics:** The cosmetics industry can create mineral-based face masks with potent ingredients such as Satokibi and Betaine. - **Natural Skincare:** The natural skincare industry can use vegetal exfoliants to create new skin care products. ## Related on Trend Hunter - [Pudding-Like Exfoliating Creams](https://www.trendhunter.com/trends/nourish-nutrient-rich-soil-resurfacing-mask.md) - [Artistic Botanical Face Cleansers](https://www.trendhunter.com/trends/m19minus-the-purge-000-monster-beads.md) - [Priming Matcha Cleansers](https://www.trendhunter.com/trends/matcha-cleanse.md) - [Bean-Infused Wash-Off Masks](https://www.trendhunter.com/trends/mung-bean-wash-off-mask.md) - [Sulfuric Cleansing Powders](https://www.trendhunter.com/trends/watery-sulfur-pore-cleansing-powder.md) - [Gentle Exfoliating Clay Masks](https://www.trendhunter.com/trends/cosmettes-rosy-glow-mask.md) - [Two-Tone Facial Scrub Bars](https://www.trendhunter.com/trends/deep-scrub-face-bar.md) - [Clarifying Enzyme Masks](https://www.trendhunter.com/trends/plumtox-by-le-prunier.md) - [Skin-Caring Scalp Masks](https://www.trendhunter.com/trends/detox-scalp-mask.md)