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# Willow Bark Facial Cleansers
This Anti-Blemish Purifying Gel is a Product of Burt's Bees

By Rebecca Byers | Published 2016-03-02 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/purifying-gel
References: [burtsbees](http://www.burtsbees.ca/natural-products/face-natural-anti-blemish/anti-blemish-purifying-gel-cleanser.html)

This Anti-Blemish Purifying Gel from [Burt's Bees](https://www.trendhunter.com/trends/brightening-facial-serum) is an [acne-fighting cleanser](https://www.trendhunter.com/trends/purifying-cleansing-gel) formulated to wash away bacteria that causes breakouts. The product is 99.4% naturally derived and includes a variety of botanical ingredients, like willow bark extract and evening primrose. Part of the Burt's Bees brand's natural anti-blemish line, the product is a cult favorite online, garnering rave reviews from dedicated fans.

The innovative earthy acne solution can be paired with the [Natural Anti-Blemish range's](https://www.trendhunter.com/trends/hysac-collection) Pore Refining Scrub, Targeted Spot Treatment and Daily Moisturizing Lotion, all of which are non-comedogenic and dermatologist tested. In addition the the inclusion of willow bark extract and evening primrose, the Burt's Bees Anti-Blemish Purifying Gel Cleanser is made with beet root extracts that helps to care for stressed skin.

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 57% | Activity: 90% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Natural Anti-blemish Skincare:** The success of Burt's Bees Anti-Blemish Purifying Gel highlights the trend towards natural and botanical-based skincare products to address acne and blemishes.
- **Non-comedogenic Formulations:** The popularity of Burt's Bees Anti-Blemish Purifying Gel signals the demand for non-comedogenic cleansers that do not clog pores, suggesting a trend towards gentle yet effective skincare solutions.
- **Earth-friendly Acne Treatments:** The use of willow bark extract and other plant-based ingredients in Burt's Bees Anti-Blemish Purifying Gel reflects a growing trend in eco-conscious skincare, where consumers seek effective products with minimal environmental impact.

### Industries Being Reshaped

- **Skincare:** The success of Burt's Bees Anti-Blemish Purifying Gel indicates opportunities for skincare companies to develop natural and effective products to address acne and blemishes.
- **Natural Beauty:** The demand for natural and botanical-based skincare, exemplified by Burt's Bees Anti-Blemish Purifying Gel, presents growth potential for the natural beauty industry.
- **Sustainable Cosmetics:** The trend towards eco-friendly skincare, as seen in the use of plant-based ingredients in Burt's Bees Anti-Blemish Purifying Gel, creates opportunities for the sustainable cosmetics sector to innovate and meet consumer preferences.

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