# Delicate Skincare Masks Klur's Supreme Seed Purifying Face Mask Soothes Stressed-Out Skin By Laura McQuarrie | Published 2020-10-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/purifying-face-mask References: [thezoereport](https://www.thezoereport.com/p/klurs-new-supreme-seed-is-a-clay-mask-for-stressed-out-skin-35546671) & [klur.co](https://klur.co/collections/shop/products/supreme-seed) The brand-new Supreme [Seed](https://www.trendhunter.com/trends/aesop-parsley-seed-deepcleansing-protocol) purifying face mask by Klur is packed with antioxidants and biodynamic plant extracts to restore and rebalance skin, especially when it's stressed. The face mask for weekly use is described as a "delicate purification mask" that's beneficial for clearing the skin of daily environmental impurities. Naturally, the [soothing face mask formula](https://www.trendhunter.com/trends/skinflammation-calming-mask) is packed with nourishing natural ingredients like Vitamin B5, calendula and cacao extract to calm redness and support healthy-looking skin that's smooth, bright and revitalized. Created with sensitive skin in mind, Supreme Seed also contains [pH-neutral kaolin clay](https://www.trendhunter.com/trends/cosmettes-rosy-glow-mask), which is a rich source of minerals and beneficial for clearing the skin without drying it out. To support clear, healthy skin, the formula by Klur excludes parabens, fragrance and phthalates from its simple ingredient list. Image Credit: Klur ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 43% | Activity: 9% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Antioxidant-rich Skincare:** The trend of antioxidant-rich skincare products is an opportunity for companies to develop innovative, natural formulas that restore and rebalance stressed-out skin. - **Delicate Purification Masks:** The trend of delicate purification masks presents an opportunity for brands to create weekly skincare treatments that effectively clear the skin of daily environmental impurities without causing irritation. - **Sensitive Skin-friendly Products:** The trend of sensitive skin-friendly skincare products offers companies the chance to develop formulas that are gentle, nourishing, and exclude common irritants like parabens, fragrance, and phthalates. ### Where This Applies - **Skincare:** In the skincare industry, there is a disruptive innovation opportunity to create antioxidant-rich products that restore and rebalance stressed-out skin. - **Cosmetics:** In the cosmetics industry, there is a disruptive innovation opportunity to develop delicate purification masks that effectively clear daily environmental impurities without causing irritation. - **Health and Wellness:** In the health and wellness industry, there is a disruptive innovation opportunity to produce sensitive skin-friendly skincare products that are gentle, nourishing, and exclude common irritants. ## Related on Trend Hunter - [Pudding-Like Exfoliating Creams](https://www.trendhunter.com/trends/nourish-nutrient-rich-soil-resurfacing-mask.md) - [Mushroom-Infused Skincare Masks](https://www.trendhunter.com/trends/milky-mushroom-ultra-hydration-mask.md) - [Daily Soothing Masks](https://www.trendhunter.com/trends/skinfood-cica-daily-mask.md) - [Gentle Exfoliating Clay Masks](https://www.trendhunter.com/trends/cosmettes-rosy-glow-mask.md) - [Clinical-Strength Clarifying Masks](https://www.trendhunter.com/trends/clearly-breakout-mask.md) - [Gentle Resurfacing Masks](https://www.trendhunter.com/trends/holi-resurfacing-glass-face-mask.md) - [Cream-Infused Sheet Masks](https://www.trendhunter.com/trends/milk-rx-compress.md) - [Chocolate-Pistachio Skincare Masks](https://www.trendhunter.com/trends/dubai-chocolate-soothing-facial-mask.md) - [Inflammaging Skincare Masks](https://www.trendhunter.com/trends/skinflammation-calming-mask.md)