# Kelp-Powered Skincare Taramar's Purification Treatment Harnesses the Properties of Icelandic Kelp By Laura McQuarrie | Published 2023-09-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/purification-treatment References: [beautypackaging](https://www.beautypackaging.com/contents/view_breaking-news/2023-09-28/taramar-unveils-skincare-solution-powered-by-kelp/) The Purification Treatment by [Taramar](https://www.trendhunter.com/trends/the-serum) is a revolutionary skincare product that uses Icelandic kelp to support a radiant-looking, revitalized complexion. This skincare innovation relies on Taramar's [NoTox](https://www.trendhunter.com/trends/spf-notox), which extracts the potent skin properties of this oceanic ingredient for use in the proprietary Arctic Complex. This firming, hydrating and mildly detoxifying skincare treatment supports a brighter complexion with pure actives from marine plants sourced from the Atlantic Ocean. Mineral-rich skincare products infused with ingredients from the ocean, such as kelp, resonate with consumers due to their organic, natural and sustainable appeal. These products harness abundant nutrients and minerals, offering a sense of purity and eco-consciousness that aligns with the growing demand for clean and environmentally friendly beauty solutions. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 26% | Activity: 55% | Freshness: 18% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Kelp-powered Skincare:** The use of Icelandic kelp in skincare products offers a natural and sustainable approach to achieving a revitalized complexion. - **Notox Extracts:** Taramar's NoTox technology extracts potent skin properties from oceanic ingredients, providing a revolutionary skincare solution. - **Ocean-inspired Beauty:** Skincare products infused with ocean ingredients, like kelp, resonate with consumers looking for clean and eco-friendly beauty options. ### Sectors Adopting This - **Skincare:** The skincare industry has an opportunity to develop products using Icelandic kelp and other oceanic ingredients to meet the growing demand for natural and sustainable beauty solutions. - **Marine-based Cosmetics:** The marine-based cosmetics industry can leverage the use of NoTox extracts to create innovative skincare products with potent skin properties sourced from the ocean. - **Eco-friendly Beauty:** The eco-friendly beauty industry can tap into the trend of ocean-inspired beauty by incorporating kelp and other marine ingredients into their clean and environmentally friendly skincare formulations. ## Related on Trend Hunter - [Healing Seaweed Serums](https://www.trendhunter.com/trends/the-serum.md) - [Seaweed-Powered Skincare](https://www.trendhunter.com/trends/omaly.md) - [Triple-Lifting Skincare Serums](https://www.trendhunter.com/trends/deep-antarctic-drop.md) - [Sea Botanical Skincare](https://www.trendhunter.com/trends/ar-ocean.md) - [Kelp-Based Supplements](https://www.trendhunter.com/trends/offshore-greens.md) - [Seaweed-Boosted Body Washes](https://www.trendhunter.com/trends/undaria-algae-body-wash.md) - [Essential Hydration Skincare Collections](https://www.trendhunter.com/trends/essential-hydration-skincare.md) - [Upcycled Lip Care Treatments](https://www.trendhunter.com/trends/lip-care-treatment.md) - [Seaweed-Powered Body Care](https://www.trendhunter.com/trends/smooth-glow-undaria-duo.md)