# Sterile Toothbrush Holders 'Purreta' is Able to Hold and Clean Toothbrushes in the Bathroom By Mishal Omar | Published 2017-08-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/puretta References: [kickstarter](https://www.kickstarter.com/projects/puretta/puretta-the-ultimate-multifunctional-toothbrush-st?ref=category_popular) & [purettadesign](http://www.purettadesign.com/) 'Puretta' is a [toothbrush holder](https://www.trendhunter.com/trends/lexa-plus-class-b) unlike most others on the market, as it is able to keep bathroom items dry and sterile through the use of [solar technology](https://www.trendhunter.com/trends/soladey3). The Puretta device is described by its makers as a "bacteria killing machine." It can hold up to four toothbrushes, along with toothpaste and razors. Users can hang their bathroom items on the device, which uses [UV light to sterilize](https://www.trendhunter.com/trends/home-sanitation-device) them from all angles. It also has motion-detecting features that know when someone is within 1 meter of the device, and turns off the sterilizing process in order to avoid any exposure to UV light. The Puretta is well-suited for families seeking a safe way to enhance their well-being and decrease the spread of bacteria in the home. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 97% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **UV Light Sterilization:** Businesses can develop new products that incorporate UV light to sterilize household items and promote health and hygiene. - **Smart Bathroom Accessories:** Companies can develop devices that use motion sensors and other technology to anticipate user needs and enhance the bathroom experience. - **Sustainable Hygiene Solutions:** Businesses can create eco-friendly products that use solar technology to help sterilize household items while reducing energy consumption. ### Sectors Adopting This - **Home Goods:** Companies in the home goods industry can leverage trends like UV light sterilization and sustainable hygiene solutions to create new products that meet customer needs and promote well-being. - **Personal Care:** Companies in the personal care industry could develop smart bathroom accessories, like the Puretta, to enhance hygiene routines and improve consumer satisfaction. - **Technology:** Tech companies could develop new mobile apps and other software that provide users with a more personalized and connected bathroom experience, while promoting health and hygiene. ## Related on Trend Hunter - [UV Light Razor Cleaners](https://www.trendhunter.com/trends/purity-razor-sterilizer.md) - [Portable Toothbrush sanitizers](https://www.trendhunter.com/trends/clea-toothbrush-sanitizer.md) - [Reliable Self-Sanitizing Toothbrushes](https://www.trendhunter.com/trends/hahatec-self-sanitizing-toothbrush.md) - [Self-Sterilizing Travel Toothbrushes](https://www.trendhunter.com/trends/plover-travel-toothbrush.md) - [Self-Sanitizing Toothbrushes](https://www.trendhunter.com/trends/ultim8-smartbrush-system.md) - [UV-Sanitizing Electric Toothbrushes](https://www.trendhunter.com/trends/umma-diamond-sonic-toothbrush.md) - [Sanitizing Toothbrush Cases](https://www.trendhunter.com/trends/ultim8-travel-smartcase.md) - [Dual-Purpose Oral Care Systems](https://www.trendhunter.com/trends/electric-oral-care-kit.md) - [Electric Portable Stealthy Toothbrushes](https://www.trendhunter.com/trends/upplang.md)