# Tubular Shoe Merchandizing The PureProject Packaging Embodies Sleek Style and Sustainability By Amelia Roblin | Published 2011-05-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/pureproject-packaging References: [thedieline](http://www.thedieline.com/blog/2011/4/29/pureproject-shoes.html) & [co-hq](http://www.co-hq.com/Co/co_design_agents.html) Some people manage to find uses for shoe boxes, but few brands give consumers as much reason to keep them as the PureProject packaging offers. The specialized line of [Brooks](https://www.trendhunter.com/trends/brooks-partners-with-jeff-staple) running shoes were designed with extra care and thus, its dramatic presentation is necessary. With the help of DJL Studio's Dave Laubenthal, the [Great Society](https://www.trendhunter.com/trends/salcombe-gin-miniature-aluminum-bottles) and CO Design worked together to create tear-shaped bamboo tubes. Jake Hollomon contributed the dynamic laser-etched illustrations in the lids. The overall product is a fetching foursome of smooth wooden cylinders. One pair of shoes fits snugly into each tube, topped with animated instructions of how one can go about reusing the beautiful box. PureProject packaging transcends the disposable nature of consumerism and provides a splendid way to make use of every last bit of your purchase. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 79% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainability in Packaging Design:** Incorporating sustainable and reusable materials in packaging design to reduce waste and increase customer engagement. - **Creative Shoe Packaging:** Designing unique and visually appealing shoe packaging that doubles as a reusable item. - **Personalized Packaging:** Tailoring packaging design to a specific product line to differentiate and enhance customer experience. ### Sectors Adopting This - **Footwear Retail:** Innovative shoe packaging design that sets brands apart and offers customers an added value can be leveraged in the highly competitive footwear retail industry. - **Consumer Goods:** Sustainable and creative packaging design can benefit multiple consumer goods industries, encouraging customers to reuse packaging and reducing waste. - **Eco-friendly Products:** Incorporating sustainable and reusable materials in packaging design is a key factor in marketing eco-friendly products to environmentally conscious customers. ## Related on Trend Hunter - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md) - [Mushroom-Based Sneaker Boxes](https://www.trendhunter.com/trends/mr-bailey-x-adidas-originals-ozlucent.md) - [Sustainable Speaker Packaging](https://www.trendhunter.com/trends/sonos-packaging.md) - [Separating Eco Carton Packaging](https://www.trendhunter.com/trends/bruk-sustainable-packaging-design.md) - [Cooling Mushroom Packaging](https://www.trendhunter.com/trends/mushroom-packaging-1.md) - [Treasure Box-Inspired Wellness Packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging.md) - [Soft Structural Packaging](https://www.trendhunter.com/trends/the-project-ara.md) - [Reusable Golf Ball Packaging](https://www.trendhunter.com/trends/golf-ball-packaging.md) - [Expansive Creative Footwear Series](https://www.trendhunter.com/trends/roku-shoe-line.md)