# Barista-Targeted Oat Drinks The PureOaty Beverage from Glebe Farm Foods is Perfect for Foodservice By Michael Hemsworth | Published 2020-01-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pureoaty References: [foodbev](https://www.foodbev.com/news/glebe-farm-foods-introduces-pureoaty-gluten-free-oat-drink/) & [glebefarmfoods](https://www.glebefarmfoods.co.uk) The [PureOaty](https://www.trendhunter.com/trends/pureoaty-creamy-enriched) gluten-free oat drink has been launched by [Glebe Farm Foods](https://www.trendhunter.com/trends/pureoaty-tearrific-oat) as a new product for the foodservice industry that will offer companies an easier way to offer plant-based options. The product is targeted at baristas in cafes and coffee shops, and is made with a simple blend of oats, water, sunflower oil and a bit of salt. The drink is optimized for use in an array of creamy coffee beverages to make them suitable for the ever-increasing number of consumers who are practicing plant-based diets. Director at Glebe Farm Foods Rebecca Rayner spoke on the new PureOaty gluten-free oat drink saying, "With the [plant-based market continuing to grow](https://www.trendhunter.com/trends/califia-farms-oat-barista-blend) at a pace, baristas require products that accurately replicate the characteristics of milk. PureOaty ticks both the box of the barista from a performance angle, as well as delivering a deliciously creamy coffee with body and mouthfeel to their customers." ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 52% | Activity: 62% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Beverages:** Opportunity to innovate and offer a variety of plant-based beverages for consumers practicing plant-based diets. - **Barista-focused Products:** Opportunity to develop products specifically tailored for baristas to meet their needs and replicate the characteristics of milk in plant-based options. - **Gluten-free Options:** Opportunity to provide gluten-free options in the beverage industry to cater to consumers with dietary restrictions or preferences. ### Where This Applies - **Foodservice:** Foodservice industry can offer the PureOaty oat drink as a plant-based option for cafes and coffee shops. - **Cafe and Coffee Shop:** Cafe and coffee shop owners can explore incorporating PureOaty oat drink in their menu to cater to the growing demand for plant-based beverages. - **Plant-based Food and Beverage:** Companies in the plant-based food and beverage industry can capitalize on the increasing popularity of plant-based diets by developing innovative products like PureOaty oat drink. ## Related on Trend Hunter - [Barista-Friendly Milk Alternatives](https://www.trendhunter.com/trends/oatbased-milk.md) - [Tea-Targeted Oat Milks](https://www.trendhunter.com/trends/pureoaty-tearrific-oat.md) - [Concentrated Oat Milk Products](https://www.trendhunter.com/trends/liquid-oat-base.md) - [Enhanced Home Coffee Creations](https://www.trendhunter.com/trends/barista-lovers-oatmilk.md) - [Lightly Textured Oat Milks](https://www.trendhunter.com/trends/pureoaty-creamy-enriched.md) - [B2B Plant-Based Milks](https://www.trendhunter.com/trends/oatly-baristamatic.md) - [Organic Oat-Based Coffee Milks](https://www.trendhunter.com/trends/organic-oat-barista-blend.md) - [Plant-Based Iced Lattes](https://www.trendhunter.com/trends/caff-latte-by-oato.md) - [Plant-Based British Oat Beverages](https://www.trendhunter.com/trends/the-oat-drink.md)