# Tea-Targeted Oat Milks Glebe Farm Foods PureOaty Tea-rrific Oat is Formulated Specifically for Tea By Michael Hemsworth | Published 2024-09-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pureoaty-tearrific-oat References: [scottishgrocer](https://scottishgrocer.co.uk/2024/09/23/glebe-farm-has-a-tea-rrific-oat-milk-launch/) & [glebefarmfoods](https://www.glebefarmfoods.co.uk/)  The [Glebe Farm Foods](https://www.trendhunter.com/trends/pureoaty-creamy-enriched) PureOaty Tea-rrific Oat drink is a new [plant-based milk product](https://www.trendhunter.com/trends/organic-valley-oat-beverages) making its way to the UK market to help fill a gap that exists when it comes to beverages specially formulated for tea. The drink is crafted with its inferred oat-based recipe and is characterized by its superior formulation that will work well for tea drinkers looking to elevate their cuppa with a touch of plant-based creaminess. The product is arriving in October at Morrisons where shoppers can pick it up for £2.09 per carton. Owner and Managing Director Philip Rayner spoke on the Glebe Farm Foods PureOaty Tea-rrific Oat drink saying, "Our team has worked tirelessly to perfect this product, and we believe it will set a new standard for [oat drinks in tea](https://www.trendhunter.com/trends/kall-oat-milk). With ‘Tea-rrific’, we’re not just offering an alternative; we’re offering a superior choice that caters to all tea lovers, including those with gluten sensitivities.” ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 21% | Activity: 27% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Specialty Plant-based Milks:** Targeting niche needs like tea-lovers' preferences, products such as PureOaty Tea-rrific Oat drink underscore a shift toward specialized plant-based milk formulations. - **Tea Enhancement Solutions:** Innovative options like Tea-rrific Oat drink present unique opportunities to enhance traditional tea-drinking experiences with tailored ingredients. - **Gluten-free Dairy Alternatives:** Products like PureOaty Tea-rrific Oat drink highlight the growing demand for gluten-free options in the plant-based milk market, meeting dietary restrictions head-on. ### Industries Being Reshaped - **Plant-based Beverages:** The PureOaty Tea-rrific Oat drink epitomizes the evolving plant-based beverage industry which continues to introduce diverse and specialized products. - **Tea and Infusions:** The tea industry benefits from innovations like the PureOaty Tea-rrific Oat drink that cater specifically to the unique requirements of tea preparation. - **Gluten-free Products:** Gluten-free products are expanding rapidly, with items like the PureOaty Tea-rrific Oat drink providing new, inclusive choices for consumers with dietary restrictions. ## Related on Trend Hunter - [Lightly Textured Oat Milks](https://www.trendhunter.com/trends/pureoaty-creamy-enriched.md) - [Plant-Based British Oat Beverages](https://www.trendhunter.com/trends/the-oat-drink.md) - [Versatile Oat Beverages](https://www.trendhunter.com/trends/versatile-oat-beverages.md) - [Concentrated Oat Milk Products](https://www.trendhunter.com/trends/liquid-oat-base.md) - [Extra-Creamy Oat-Based Beverages](https://www.trendhunter.com/trends/oatly-bio-barista.md) - [Ready-to-Drink Matcha Beverages](https://www.trendhunter.com/trends/oat-drink-matcha.md) - [Extra-Creamy Irish Oat Milks](https://www.trendhunter.com/trends/irish-oat-milk.md) - [Plant-Based Coffee-Ready Milks](https://www.trendhunter.com/trends/the-coconut-collab-mlk.md) - [Barista-Approved Oat Drinks](https://www.trendhunter.com/trends/oddlygood-products.md)