# Lightly Textured Oat Milks PureOaty Creamy & Enriched is Made with 100% British Oats By Michael Hemsworth | Published 2024-06-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pureoaty-creamy-enriched References: [grocerytrader](https://grocerytrader.co.uk/pure-gold-for-pureoaty/) & [glebefarmfoods](https://www.glebefarmfoods.co.uk)  [PureOaty](https://www.trendhunter.com/trends/glebe-farm) Creamy & Enriched from [Glebe Farm Foods](https://www.trendhunter.com/trends/pureoaty-tearrific-oat) is a gluten-free oat drink crafted with premium ingredients to give it a high-quality taste and texture to work well in a variety of scenarios. The oat drink is made with 100% British oats along with just a few additional ingredients, while also featuring an enriched recipe with vitamins B12, B2, D and folic acid in the mix. The drink is characterized by its light, fresh profile that maintains a strong flavor to position it firmly as a great alternative to conventional milks or other milk-like beverages on the market. PureOaty Creamy & Enriched is the winner of the Gold Award at the Free From Awards 2024, which will no doubt catch further attention from consumers. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 45% | Activity: 58% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Enriched Plant-based Milks:** Emerging trends in the plant-based milk sector now feature fortified options with added vitamins and minerals, enhancing their nutritional value for health-conscious consumers. - **Sustainability-driven Ingredients:** The use of locally sourced, sustainable ingredients such as 100% British oats reflects a growing trend towards minimizing environmental impact in product formulations. - **Gluten-free Alternatives:** An increasing demand for gluten-free products is driving innovation in dairy alternatives, offering options that cater to dietary restrictions without compromising taste or texture. ### Who This Affects Most - **Dairy Alternatives:** The dairy alternative industry is expanding rapidly as more consumers seek plant-based milk options that offer similar taste and nutritional benefits to traditional dairy. - **Health and Wellness:** The health and wellness industry is seeing a surge in products enriched with vitamins and minerals, catering to consumers who are focused on optimizing their nutritional intake. - **Sustainable Food Production:** Sustainable food production is becoming a critical focus area, with companies prioritizing locally sourced and environmentally friendly ingredients in their products. ## Related on Trend Hunter - [Tea-Targeted Oat Milks](https://www.trendhunter.com/trends/pureoaty-tearrific-oat.md) - [Fortified Calcium-Packed Oat Milks](https://www.trendhunter.com/trends/plenish-enriched-oat-mlk.md) - [Extra-Creamy Irish Oat Milks](https://www.trendhunter.com/trends/irish-oat-milk.md) - [Concentrated Oat Milk Products](https://www.trendhunter.com/trends/liquid-oat-base.md) - [Versatile Oat Beverages](https://www.trendhunter.com/trends/versatile-oat-beverages.md) - [Plant-Based British Oat Beverages](https://www.trendhunter.com/trends/the-oat-drink.md) - [Protein-Enhanced Oat Milks](https://www.trendhunter.com/trends/kall-oat-milk.md) - [Ethically-Sourced Oat Alt Milks](https://www.trendhunter.com/trends/organic-valley-oat-beverages.md) - [Sugar-Free Alt Milks](https://www.trendhunter.com/trends/zero-sugar-oat-drink.md)