# Flavorful Boba Drink Syrups The Torani Puremade Black Sugar Syrup is Inspired by Kokuto Sugar By Michael Hemsworth | Published 2021-06-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/puremade-black-sugar-syrup References: [brandeating](https://www.brandeating.com/2021/06/torani-unveils-new-black-sugar-syrup-due-to-growing-sales-of-boba-drinks.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+BrandEatingFoodReviewsFoodNewsAndFoodRecipes+%28Brand+Eating%29) & [torani](https://www.torani.com) The [Torani](https://www.trendhunter.com/trends/salted-egg-yolk-syrup) Puremade Black Sugar Syrup is a new product from the brand targeted towards the increasing number of consumers becoming interested in [boba bubble tea drinks](https://www.trendhunter.com/trends/amp-boba). The syrup features a recipe inspired by kokuto, which is a natural dark brown cane sugar that hails from Okinawa in Japan. The syrup is reported to have a caramelized flavor profile that boasts hints of molasses to make it perfect for use in bubble tea drinks with a deeper taste experience. The Torani Puremade Black Sugar Syrup is being made available for purchase from the brand online as well as in-store at Cost Plus World Market. The syrup contains no artificial ingredients, colors, flavors or preservatives and maintains a non-GMO recipe. Image Credit: Torani ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 54% | Activity: 79% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Boba Syrups:** Opportunity for beverage companies to innovate their product line by incorporating more natural and unique ingredients like kokuto sugar and caramelized flavors. - **Non-gmo Products:** Opportunity for companies to expand their product range to cater to health-conscious consumers who are cautious about synthetic and artificial products. - **Bubble Tea Drinks:** Opportunity for beverage companies to come up with new flavor combinations and introduce unique flavors to keep up with the evolving preferences of consumers. ### Who This Affects Most - **Beverage Industry:** Can explore new flavor profiles for syrups and drinks, and incorporate natural and organic ingredients in their products to attract health-conscious consumers. - **Food Industry:** Can experiment with natural and unique flavorings like kokuto sugar, in their products such as baked goods and confectioneries. - **Retail Industry:** Can introduce new and unique products like Torani Puremade Black Sugar Syrup to attract consumers and expand their competitive edge in the market. ## Related on Trend Hunter - [International Cuisine Syrups](https://www.trendhunter.com/trends/salted-egg-yolk-syrup.md) - [Corn-Flavored Drink Syrups](https://www.trendhunter.com/trends/kettle-corn-syrup.md) - [Aromatic Bergamot Syrups](https://www.trendhunter.com/trends/bergamot-syrup.md) - [Gemstone-Inspired Beverage Syrups](https://www.trendhunter.com/trends/torani-diamond-syrup.md) - [Sweet-Spicy Syrups](https://www.trendhunter.com/trends/sweet-heat-syrup.md) - [Low-Sugar Sweetener Syrups](https://www.trendhunter.com/trends/ciranda-syrups.md) - [Plant-Based Boba Toppings](https://www.trendhunter.com/trends/boba-toppings.md) - [Better-For-You Bubble Tea](https://www.trendhunter.com/trends/bubluv.md) - [Black Sugar Rums](https://www.trendhunter.com/trends/japonisme.md)