# Caffeinated Stir Sticks pureLYFT Sticks Stir Clean Caffeine Into Any Beverage By Joey Haar | Published 2017-02-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/purelyft References: [bevnet](https://www.bevnet.com/news/2017/purelyft-adds-three-new-flavors-line-caffeine-stir-sticks) & [purelyft](https://purelyft.com) With many consumers looking for [cleaner options to boost their energy](https://www.trendhunter.com/trends/support-sips) (especially when compared to the intensity of many [energy drinks](https://www.trendhunter.com/trends/life-cider-x-paraxanthine),) pureLYFT sticks are a potential alternative. The products act as stir sticks for virtually any beverage, but they simultaneously stir in 125 grams of the company's patented Clean Caffeine. pureLYFT's Clean Caffeine is derived from green coffee beans, which are beans before they've been roasted. These beans still contain caffeine, but they have the added benefit of extra vitamin A and B. Thanks to the green coffee beans, pureLYFT stir sticks have zero calories, preservatives, or artificial ingredients. To use the stir sticks, consumers remove the packaging and simply begin stirring their drink — the stirring motion serves to release the Clean Caffeine. The sticks are equally effective delivering caffeine into water, juice, cocktails, or anything else. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 69% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Clean Caffeine:** Opportunity for the development of new energy products with clean caffeine derived from natural sources. - **Alternative Energy Boosters:** Opportunity to create alternative energy boosters to tap the growing market for clean energy booster. - **Convenient Energy Boosters:** Opportunity to create convenient energy boosters for on-the-go consumers looking for healthier energy options. ### Where This Applies - **Beverage Industry:** The beverage industry can explore clean caffeine additives for innovative energy drinks and teas. - **Fitness Industry:** The fitness industry can develop energy boosters with clean caffeine for pre or post-workout energy needs. - **Hospitality Industry:** The hospitality industry can include clean caffeine stir sticks in their beverage services as a healthier and convenient alternative to traditional energy drinks. ## Related on Trend Hunter - [On-The-Go Yerba Mate Sticks](https://www.trendhunter.com/trends/yerba-sticks.md) - [Energy-Boosting Hydration Powders](https://www.trendhunter.com/trends/energy-multiplier-sugarfree.md) - [Hydrating Instant Coffee Sticks](https://www.trendhunter.com/trends/hydration-coffee-instant.md) - [Rapid Energy-Boosting Supplements](https://www.trendhunter.com/trends/rapid-energyboosting-supplements.md) - [Clean Caffeine Beverages](https://www.trendhunter.com/trends/plant-press.md) - [THC Beverage Mixes](https://www.trendhunter.com/trends/thc-beverage-mix.md) - [Canned Energy Brews](https://www.trendhunter.com/trends/stok-cold-brew-energy.md) - [Energizing Drink Syrups](https://www.trendhunter.com/trends/energy-syrup.md) - [Healthy Liquid Energy Sticks](https://www.trendhunter.com/trends/korselect1.md)