# Hydrated Silica Toothpastes The Purely White Zen Peppermint Toothpaste Fluoride-Free is Refreshing By Michael Hemsworth | Published 2019-02-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/purely-white-zen-peppermint-toothpaste-fluoridefree References: [trndmonitor](https://trndmonitor.com/oral-care-spotlight-burts-bees-purely-white-zen-peppermint-toothpaste-fluoride-free/) & [burtsbees](https://www.burtsbees.com/) The Purely White Zen Peppermint Toothpaste Fluoride-Free is a cosmetic product for consumers who are looking for a naturalistic way to increase their overall oral health without the use of chemicals. The toothpaste has a natural ingredient list that is free from the usual additives you would find in mainstream brands including triclosan, sodium laurel sulfate, paragons, plastic microbeads, preservatives and artificial flavors and sweeteners. The product helps to [remove stains](https://www.trendhunter.com/trends/vitamin-c-toothpaste) and [whiten teeth](https://www.trendhunter.com/trends/selahatin-sassafras-whitening-toothpaste) using hydrated silica that is derived from sand and will help to effectively brighten your smile with continued use. The Purely White Zen Peppermint Toothpaste Fluoride-Free also comes in [eco-friendly packaging that is 100% recyclable](https://www.trendhunter.com/trends/charcoal-toothpaste1) to identify that the product was developed from end-to-end for consumers to feel confident about. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 13% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Natural Toothpaste:** Opportunity to create more natural and chemical-free toothpaste options. - **Eco-friendly Packaging:** Opportunity to develop more sustainable packaging solutions for dental products. - **Teeth Whitening:** Opportunity to innovate natural ingredients for effective teeth whitening without harmful chemicals. ### Who This Affects Most - **Oral Care:** Manufacturers in the oral care industry can invest in natural and sustainable alternatives to cater to health-conscious consumers. - **Beauty:** Beauty companies can expand their portfolio by adding more natural and eco-friendly options for oral care products. - **Packaging:** Packaging companies can provide more sustainable packaging options for the oral care industry. ## Related on Trend Hunter - [Silver-Infused Whitening Toothpastes](https://www.trendhunter.com/trends/nanosilver-whitening-toothpaste.md) - [Fluoride-Free Whitening Toothpastes](https://www.trendhunter.com/trends/fluoridefree-whitening-toothpaste.md) - [Triple-Action Whitening Toothpastes](https://www.trendhunter.com/trends/betterforyou-whitening-toothpaste.md) - [Vegan Luxury Toothpastes](https://www.trendhunter.com/trends/luxury-toothpaste.md) - [Natural Whitening Toothpastes](https://www.trendhunter.com/trends/whiten-toothpaste.md) - [Flavorless Toothpastes](https://www.trendhunter.com/trends/risewell-flavorless-toothpaste.md) - [Minty Fluoride-Free Toothpastes](https://www.trendhunter.com/trends/peppermint-fluoride-free-toothpaste.md) - [Herbaceous Plant-Based Toothpastes](https://www.trendhunter.com/trends/aesop-toothpaste.md) - [Sensitive Mouth Toothpaste Innovations](https://www.trendhunter.com/trends/claybrite.md)