# Sugar-Free Yogurt Branding Wallaby Organic's 'Purely Unsweetened' Line is Free from Sugar By Katherine Pendrill | Published 2017-05-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/purely-unsweetened References: [wallabyyogurt](http://wallabyyogurt.com/our-products/purely-unsweetened-authentic-greek-yogurt) & [facebook](https://www.facebook.com/pg/wallabyyogurt/photos/?ref=page_internal) In an effort to cater to changing consumers preferences, Wallaby Organic's created a new lineup of better-for-you yogurts called 'Purely Unsweetened.' While the new lineup still emphasizes the brand's commitment to using [organic milk from pasture-based farms](https://www.trendhunter.com/trends/pasture-raised), the new products are also designed to appeal to those looking to cut added sugar from their diet. The Purely Unsweetened lineup from Wallaby Organic consists of strained, whole-milk Greek yogurt blended with organic fruit. Unlike other brands, the yogurts contain [no added sugar](https://www.trendhunter.com/trends/lowsugar-ice-cream-brand) or other sweeteners. This emphasis on the lack of added sugar is clearly emphasized on the label of each container in order to make it easy for consumers to identify the product as a sugar-free option. With a growing demand for [clean labeling](https://www.trendhunter.com/trends/onken-naked-big-pots), Wallaby Organic's new lineup of sugar-free yogurts is sure to appeal to health-conscious consumers. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 17% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Clean Labeling:** Creating products with transparent and minimal ingredient labels to cater to health-conscious consumers. - **Sugar-free Alternatives:** Developing food and beverage products that offer healthy and flavorful options without added sugars. - **Organic and Pasture-based:** Focusing on using organic ingredients sourced from pasture-based farms to meet the demand for sustainable and natural products. ### Where This Applies - **Food and Beverage:** The food and beverage industry can explore the creation of clean label, sugar-free product lines to cater to health-conscious consumers. - **Dairy:** The dairy industry has an opportunity to develop organic and pasture-based yogurt products that are free from added sugars. - **Health and Wellness:** The health and wellness industry can capitalize on the demand for clean-label, sugar-free options by offering innovative products and services. ## Related on Trend Hunter - [Sugar-Free Drinkable Yogurts](https://www.trendhunter.com/trends/sugarfree-drinkable-yogurts.md) - [No-Added-Sugar Drinkable Yogurts](https://www.trendhunter.com/trends/zerog-added-sugar-drinks.md) - [Dairy-Free Greek-Style Yogurts](https://www.trendhunter.com/trends/unsweetened-plain-greek-style-yogurt.md) - [Reduced Sugar Yogurt Products](https://www.trendhunter.com/trends/yoplait-petits-filous-and-frubes.md) - [Flavored Free-From Yogurt Products](https://www.trendhunter.com/trends/fiveam-organic.md) - [Sugar-Free Dairy Products](https://www.trendhunter.com/trends/pauls-protein.md) - [Minimal Ingredient Yogurt Products](https://www.trendhunter.com/trends/onken-naked-big-pots.md) - [Vegan Probiotic Yogurt Products](https://www.trendhunter.com/trends/oat-kefir-yorgut.md) - [Lifestyle-Conscious Dairy Products](https://www.trendhunter.com/trends/chobani-products.md)