# Plant-Based Meal Lines Nestlé Brand 'Freshly' Debuts 100% Plant-Based Menu Called 'Purely Plant' By Grace Mahas | Published 2021-08-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/purely-plant References: [freshly](https://www.freshly.com/?sd) & [prnewswire](https://www.prnewswire.com/news-releases/freshly-introduces-multi-serve-proteins--sides-designed-to-mix--match-for-mealtime-shortcuts-301311247.html/?lokhy) [Freshly](https://www.trendhunter.com/trends/meal-plans-for-runners), the [Nestlé](https://www.trendhunter.com/trends/garden-gourmet)-owned chef-prepared food delivery brand, recently expanded its portfolio with the introduction of [Purely Plant](https://www.trendhunter.com/trends/wholefood-protein-granolas). The 100% plant-based menu features six new meals made with whole-food ingredients. The Purely Plant menu includes the Rainbow Harvest Plant-Based Burger with Sticky Carrot Jam & Summer Veggie Sauté, the Unwrapped Salsa Verde Burrito with Purely Plant Crumble, the Indian-Spiced Chickpea Curry Bowl with Basmati Rice, Lentils & Veggies, the Farmstead Veggie Baked Pasta with Seasonal Veggies & Creamy Marinara, the Buffalo Cauliflower Mac & Cheeze with Garlicky Broccoli, and the Middle Eastern Falafel Bowl with Garlicky Tahini Sauce & Whole Grains. “We’re thrilled to provide our customers with a convenient way to incorporate minimally processed, plant-based meals into their routines,” said Mike Wystrach, Freshly Founder and CEO. “We recognize that it can be challenging to eat a more plant-based diet without sacrificing on taste; but with the launch of Freshly’s Purely Plant, we’re laser-focused on delivering a variety of delicious, convenient, and better-for-you meal options, while also supporting flexitarians looking to make simple changes towards a more plant-based lifestyle.” The new Pure Plant menu is now available to option as part of Freshly’s 4, 6, 8, 10, or 12-meal plans starting at $8.49 per meal. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 53% | Activity: 84% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Meal Delivery Services:** Freshly's Purely Plant menu shows a trend towards plant-based meal delivery options for consumers looking for healthier and more sustainable meal choices. - **Whole-food Ingredient Menus:** Freshly's use of minimally processed whole-food ingredients reflects a trend towards healthier, more natural food options for consumers. - **Flexitarianism Movement:** Freshly's Pure Plant menu supports the growing movement of flexitarianism, which encourages reduction of meat consumption in favor of plant-based options. ### Sectors Adopting This - **Meal Delivery Services:** The introduction of Freshly's Purely Plant menu showcases the need for meal delivery services to offer more plant-based options to cater to changing consumer preferences. - **Food and Beverage Industry:** The trend towards plant-based and whole-food ingredient menus reflects a larger shift in the food and beverage industry towards healthier, more sustainably produced products. - **Sustainability Industry:** The plant-based trend in the food industry is indicative of increasing consumer emphasis on sustainability and environmentally-conscious products, presenting opportunities for packaging and waste reduction innovations. ## Related on Trend Hunter - [Affordable Plant-Based Foods](https://www.trendhunter.com/trends/fresh-plant-based.md) - [Multi-Serve Vegan Entrees](https://www.trendhunter.com/trends/vegan-entrees.md) - [Plant-Based Resolution Boxes](https://www.trendhunter.com/trends/plant-based-resolution.md) - [Plant-Rich Retailer Ready Meals](https://www.trendhunter.com/trends/waitrose-plantliving-range.md) - [Satisfying Plant-Based Meal Kits](https://www.trendhunter.com/trends/the-flavourists-plantbased-meal-kits.md) - [Microwaveable Plant-Based Meals](https://www.trendhunter.com/trends/bens-original-plant-powered.md) - [Ready-to-Eat Plant-Based Meals](https://www.trendhunter.com/trends/beyond-meals.md) - [Vegan-Friendly Frozen Foods](https://www.trendhunter.com/trends/garden-gourmet.md) - [Family-Inspired Plant-Based Meals](https://www.trendhunter.com/trends/pollen-grace-meals.md)