# Data-Centric Pet Food PureLUXE Pet Foods Connects Pet Owners to Detailed Formula Information By Laura McQuarrie | Published 2018-05-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pureluxe-pet-foods References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/11769-pureluxe-pet-foods-delivering-on-demand-transparency) & [pureluxepetfood](https://www.pureluxepetfood.com/) As much as [ingredient transparency](https://www.trendhunter.com/trends/lexington-bakes-radical-ingredient-transparency) is of importance to the modern consumer, many conscious shoppers are looking to discover more about a product beyond basic labels—PureLUXE [Pet Foods](https://www.trendhunter.com/trends/activa-custom) is setting itself apart as an innovator in this regard, by making highly detailed formula information available to pet parents. On a PureLUXE Pet Foods package, consumers will find a date code, which may be used to get at additional information on the company's website. Online, the nutrition portal from PureLUXE includes a breakdown of ingredients by percentage and origin, as well as third-party testing results for general tests, [probiotic certification](https://www.trendhunter.com/trends/protexin-online-hub), salmonella and more. PureLUXE Pet Foods offers a range of products for both cats and dogs, helping to provide pet owners with peace of mind with grain-free, low glycemic and non-glutenous formulas. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 71% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Ingredient Transparency:** Creating platforms and systems that provide detailed formula information to conscious consumers. - **Online Nutrition Portal:** Developing digital portals that offer breakdowns of product ingredients, origin, and third-party testing results. - **Specialized Pet Food Formulas:** Catering to specific dietary needs of pets by offering grain-free, low glycemic and non-glutenous formulas. ### Who This Affects Most - **Pet Food Manufacturing:** Incorporating data-centric approach to pet food production and packaging, with emphasis on ingredient transparency. - **E-commerce and Online Retail:** Developing online platforms and portals specifically focused on detailed pet food product information and purchasing. - **Health & Wellness Industry:** Capitalizing on the demand for transparent and specialized pet food formulas to provide wellness-oriented products. ## Related on Trend Hunter - [Human-Grade Pet Foods](https://www.trendhunter.com/trends/portland-pet-food-company.md) - [Targeted Pet Food Solutions](https://www.trendhunter.com/trends/functional-kibble-for-dogs.md) - [High-Protein Pet Recipes](https://www.trendhunter.com/trends/ethos-pet-brands.md) - [Custom Grain-Free Pet Foods](https://www.trendhunter.com/trends/activa-custom.md) - [AI-Powered Pet Diets](https://www.trendhunter.com/trends/side-by-side-pet.md) - [Pet Food Scanners](https://www.trendhunter.com/trends/pawdi.md) - [Premium D2C Pet Food](https://www.trendhunter.com/trends/premium-pet-food-brand.md) - [Pet-Focused Nutrition Lineups](https://www.trendhunter.com/trends/ancestral-natural-pet-food.md) - [Affordable Human-Grade Dog Meals](https://www.trendhunter.com/trends/wholehearted-fresh-recipes.md)