# Monk Fruit Sweeteners The Purefruit Sweetenr is Made From Calorie-Free Monk Fruit Extract By Rahul Kalvapalle | Published 2015-05-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/purefruit References: [purefruit](http://www.purefruit.com/Pages/Pure-Fruit.aspx) & [purefruit](http://www.purefruit.com/Pages/Pure-Fruit.aspx) Purefruit is an [alternative natural sweetener](https://www.trendhunter.com/trends/sweet-freedom-glp-1) that is made out of monk fruit extract. A member of the melon family, the monk fruit grows in remote Asian highlands and his highly prized in China, where it has been grown in small family orchards for centuries. Now, Purefruit is ensuring that the monk fruit's attributes are available to modern consumers looking for a [healthier alternative to sugar](https://www.trendhunter.com/trends/novelsweets). To create the sweetener, fresh monk fruit is first crushed to release its sweet juices. The fruit is then mixed with hot water to make a sweet infusion, which is then filtered before sweet components called mogrosides are extracted. The concentrate is then spray-dried. The end result is a [calorie-free sweetener](https://www.trendhunter.com/trends/sugar-free-coconut) that can be up to 200 times sweeter than sugar but is far less detrimental to your health. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 4% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Natural Sweeteners:** The trend towards healthier and natural options presents an opportunity for businesses to innovate and produce alternative sweeteners for consumers. - **Asian Ingredients:** The increasing demand for exotic and Asian ingredients creates opportunities for businesses to explore and develop new products and flavors using monk fruit. - **Low-calorie Sweeteners:** As consumers prioritize health and wellness, businesses can develop and market low-calorie sweeteners as a healthier alternative to traditional sugar. ### Sectors Adopting This - **Food and Beverage:** Manufacturers and producers can incorporate monk fruit sweeteners into their products, appealing to health-conscious consumers. - **Natural Products:** Natural product companies can incorporate monk fruit sweeteners into their product lines and offer consumers a healthier and natural alternative to traditional sweeteners. - **Supplements and Nutrition:** Supplement and nutrition companies can incorporate monk fruit sweeteners into their products as a natural sweetening agent, appealing to consumers looking for low-calorie options. ## Related on Trend Hunter - [Monk Fruit Gummy Candies](https://www.trendhunter.com/trends/healthy-hippo.md) - [Monkfruit Cooking Sweeteners](https://www.trendhunter.com/trends/trunativ.md) - [Monk Fruit Hydration Supplements](https://www.trendhunter.com/trends/restore-electrolyte-sachets.md) - [Sugarcane-Made Sweeteners](https://www.trendhunter.com/trends/zerocalorie-sweeteners.md) - [Low-Sugar Drink Concentrates](https://www.trendhunter.com/trends/pure-by-monin.md) - [Cane-Sugar Canned Lattes](https://www.trendhunter.com/trends/lucky-jack-coffee.md) - [Monk Fruit-Sweetened Margaritas](https://www.trendhunter.com/trends/swoons.md) - [Ultra-Potent Sugar Substitutes](https://www.trendhunter.com/trends/soulsweet.md) - [Cacaofruit Sugar Substitutes](https://www.trendhunter.com/trends/cacaofruit-sugar-substitute.md)