# Nourishing Kefir Waters Purearth's Kefir Pack Boasts Organic Sparkling Beverages By Jana Pijak | Published 2020-08-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/purearth References: [purearth](https://www.purearth.co.uk/product/kefir-pack/) Purearth's Kefir Pack boasts sparkling fermented beverages that are infused with nourishing ingredients like [live probiotic cultures](https://www.trendhunter.com/trends/karma-probiotic-stick-packs) and vitamins. Improving one's gut flora and supporting a healthy digestive system, these kefir waters can be purchased individually or in a [mixed flavor pack](https://www.trendhunter.com/trends/kefir-flavor) with four flavors offered -- Hibiscus & Lime, Lemon & Spirulina, Ginger & Lemon and Passiionfruit and Turmeric. While traditional kefir is an age-old staple of households in Mediterranean and Middle Eastern regions, Purearth's [sparkling kefir waters](https://www.trendhunter.com/trends/kefir-drink) fuse the digestion-aiding formula with superfoods that "nourish the gut microbiome for optimal health and vitality." The brand's functional drinks are all 100% raw and unpasturized, are vegan-friendly and are low in sugar and calories. They are also infused with B2 and B12 vitamins and aid with overall immunity. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 82% | Activity: 94% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Functional Beverages:** Purearth's Kefir Pack boasts a line of functional beverages that fuse digestion-aiding formula with superfoods and probiotics for nourishing and healthy drinks. - **Probiotic-infused Beverages:** Purearth's Kefir Pack offers probiotic-infused sparkling beverages that support a healthy digestive system and are rich in vitamins and nutrients. - **Raw and Unpasteurized Drinks:** Purearth's Kefir Pack offers a line of raw and unpasteurized sparkling kefir waters that intend to nourish the gut microbiome for optimal health and vitality. ### Who This Affects Most - **Functional Beverages Industry:** There is an opportunity for the Functional Beverages Industry to explore the use of superfoods and probiotics as a way to make healthy, nourishing and functional drinks, enticing for customers. - **Probiotic Market:** With more people looking for healthier alternatives to processed drinks, the Probiotic Market provides a chance for companies to create drinks that boost gut health, immunity, and overall wellbeing. - **Raw Drinks Market:** The Raw Drinks Market has an opportunity to create raw and unpasteurized drinks like Purearth's Kefir Pack to feature high-quality ingredients and focus on the benefits of consuming unprocessed and fresh beverages. ## Related on Trend Hunter - [Gut-Friendly Kefir Sodas](https://www.trendhunter.com/trends/kefir-soda.md) - [Flavored Kefir Waters](https://www.trendhunter.com/trends/kindred-cultures.md) - [Naturally Fermented Kefir Sodas](https://www.trendhunter.com/trends/fizzy-probiotic-drinks.md) - [Canned Kefir Sodas](https://www.trendhunter.com/trends/kefir-sodas.md) - [Canned Water Kefirs](https://www.trendhunter.com/trends/sparkling-water-kefir.md) - [Probiotic Sparkling Waters](https://www.trendhunter.com/trends/probiotic-sparkling-water.md) - [Protein-Packed Kefir Drinks](https://www.trendhunter.com/trends/high-protein-kefir-drinks.md) - [Drinkable Gut Health Products](https://www.trendhunter.com/trends/activia-kefir.md) - [Gut Health Kefir Refreshments](https://www.trendhunter.com/trends/kefir-drink.md)