# Sculpturally Ornate Catalogs Nguyen Cong Tri's "Pure Water" Collection Embraces Opulence By Jana Pijak | Published 2014-06-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/pure-water References: [notjustalabel](http://www.notjustalabel.com/nguyencongtri) & [notjustalabel](http://www.notjustalabel.com) The Nguyen Cong Tri "Pure Water" collection is captured in a chromatic catalog by photographer Bobby Nguyen. Based in Ho Chi Minh City, Nguyen Cong Tri is a self-taught fashion designer who studied Fine Arts at the Ho Chi Minh City University. The Vietnamese talent's latest line embodies his whimsical and dreamy aesthetic that fuses [ornate accents](https://www.trendhunter.com/trends/heli-kalkstein) with [sculptural design details](https://www.trendhunter.com/trends/transhabit-collection). After winning the 'New Idea' first prize at Vietnam's Grand Prix in 2000, the designer has never looked back and has continued to gain praise for his show-stopping pieces that blend art with wearable glamour. "Nguyen Cong Tri's signature aesthetic and keen eye for detail combines progressive and hand-made techniques, resulting in collections that feature laser cutting, interlacing, hand-ironed pleating and knit constructions." ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 62% | Activity: 68% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Whimsical Fashion:** Opportunities for fashion brands to embrace ornate accents and sculptural design details to create whimsical and dreamy collections. - **Art-inspired Fashion:** Potential for designers to blend art and fashion, showcasing progressive techniques and hand-made details in their collections. - **Craftsmanship in Fashion:** Demand for fashion pieces that highlight laser cutting, interlacing, hand-ironed pleating, and knit constructions, emphasizing the importance of craftsmanship in the industry. ### Industries Being Reshaped - **Fashion:** Fashion brands and designers can explore new opportunities to incorporate whimsical elements, art-inspired designs, and emphasis on craftsmanship in their collections. - **Photography:** Fashion photographers can collaborate with designers to capture and showcase ornate accents, sculptural designs, and artistic details in catalogs and campaigns. - **Fine Arts:** Art institutions and artists can explore collaborations with fashion designers to combine art techniques and wearable elements, creating unique and avant-garde collections. ## Related on Trend Hunter - [Color-Rich Swimsuit Collections](https://www.trendhunter.com/trends/country-club.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Modern Vietnamese Dwellings](https://www.trendhunter.com/trends/tien-giang-house.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Vietnam-Inspired Furniture Series](https://www.trendhunter.com/trends/lodge-collection.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Chinese Luxury Brand Collections](https://www.trendhunter.com/trends/zouxin.md) - [Intricate Bridal Designs](https://www.trendhunter.com/trends/heli-kalkstein.md) - [Illusion-Inspired Design Collections](https://www.trendhunter.com/trends/ripples-collection.md)