# Purchasing Power Products PURE Social Enterprise Empowers Communities Around the Globe By Social Business Editor | Published 2014-05-14 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/pure-social-enterprise References: [theguardian](http://www.theguardian.com/social-enterprise-network/2014/apr/04/future-of-business-is-social) & [buypure.org](http://buypure.org/) Based in London, [PURE](https://www.trendhunter.com/trends/beauty-kitchen-pure-collection) social enterprise that empowers communities around the globe. As such, they take issue with how the global economy operates and attempts to create purchasing power. Some of their products offered includes smoothies, detox packs and wheatgrass capsules. "I have taken the route of a gentle transition by getting a part time job, so that I can do the groundwork to make my business investment-ready while also being able to pay rent," wrote the founder of PURE, Kevin Cheeseman, in the Guardian, on why and how he decided to start his organization. "There are also excellent funding avenues, such as crowdfunding, where social enterprises can directly reach the public." **Contact Information** PURE Social Enterprise [website](http://buypure.org/) PURE on [Facebook](https://www.facebook.com/pages/Pure/160098097476289?ref=ts&fref=ts) PURE on [Twitter](https://twitter.com/BuyPure) PURE on [YouTube](https://www.youtube.com/channel/UC_gAjXw-xdivft4WxfEy0wQ) ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 43% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Empowering Communities Through Social Enterprise:** PURE's business model can be emulated to tap into communities that want to invest in their own development. - **Crowdfunding for Social Enterprise:** Social enterprises can use crowdfunding to reach out to audiences that are willing to invest in good causes. - **Purchasing Power Products:** PURE's product range can inspire new products and services centered on enhancing the purchasing power of communities. ### Where This Applies - **Social Enterprise:** Social enterprises using a PURE-like model can tap into communities that want to be involved in their own development. - **Crowdfunding:** Crowdfunding platforms can provide a valuable source of funding for worthy causes, including social enterprises. - **Wellness Products:** Companies can develop a range of products similar to PURE to enhance the purchasing power of communities while encouraging health and wellness. ## Related on Trend Hunter - [Purpose-Driven Eco Teas](https://www.trendhunter.com/trends/humanitea.md) - [Emerging London Designer Exhibitions](https://www.trendhunter.com/trends/powershift-exhibition.md) - [Ethical Skin-Nourishing Cosmetics](https://www.trendhunter.com/trends/beauty-kitchen-pure-collection.md) - [Three-In-One Beverage Brand Sets](https://www.trendhunter.com/trends/line-of-beverages.md) - [Fitness-Approved Nutritional Supplements](https://www.trendhunter.com/trends/rep-fitness.md) - [Charitable Influencer-Targeting Campaigns](https://www.trendhunter.com/trends/thrift-it-back.md) - [Empowerment-Committed Beauty Lines](https://www.trendhunter.com/trends/kindness-powered-skincare.md) - [Social Good eCommerce Directories](https://www.trendhunter.com/trends/socially-minded-companies.md) - [One-Stop Wellness Marketplaces](https://www.trendhunter.com/trends/the-market-place.md)