# Targeted Skincare Serums YSL Beauty's Pure Shots Help to Tailor Skincare Routines By Laura McQuarrie | Published 2020-02-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pure-shots References: [thezoereport](https://www.thezoereport.com/p/ysl-beautys-new-pure-shots-skin-care-is-as-luxe-as-youd-think-surprisingly-simple-20516426) & [yslbeauty](https://www.yslbeauty.ca/) [YSL Beauty's](https://www.trendhunter.com/trends/pouch-and-mirror) Pure Shots skincare introduces six new products that are designed to offer instantaneous and long-term corrections for the damaging parts of an urban lifestyle. The collection includes four serums, plus the Perfect Plumper Face Cream and Hydra Bounce Essence-In-Lotion. Each of the four serums boasts a targeted effect, such as [anti-aging](https://www.trendhunter.com/trends/lift-procollagne), [firming, brightening or resurfacing](https://www.trendhunter.com/trends/hyseac-new-skin-serum) properties. These serums are powered by botanical ingredients sourced from the brand's Ourika Gardens in Morocco. In the case of the bi-phase Pure Shots Night Reboot Resurfacing Serum, YSL Beauty includes a combination of argan and seed oil, moonlight cactus flower and glycolic acid, plus other ingredients for gently exfoliating, moisturizing and refining the surface of the skin. Naturally, these products work synergistically, as the serums can be applied with the Perfect Plumper Face Cream and Hydra Bounce Essence-In-Lotion. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 3% | Activity: 26% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Targeted Skincare Formulas:** Creating skincare serums with targeted effects for correction and prevention. - **Botanical Skincare:** Utilizing natural ingredients, such as plants, in skincare formulas for a more gentle and earthy approach. - **Personalized Skincare Routines:** Designing serums and creams that work together for a tailored skincare regimen based on individual needs. ### Industries Being Reshaped - **Beauty and Personal Care:** Developing skincare products that address the specific needs of consumers. - **Health and Wellness:** Incorporating natural and plant-based ingredients into skincare products to promote overall health and wellness. - **Technology and Innovation:** Creating new skincare formulas and delivery systems that effectively target specific skin concerns. ## Related on Trend Hunter - [Essential Hydration Skincare Collections](https://www.trendhunter.com/trends/essential-hydration-skincare.md) - [Hybrid Serum Foundation Launches](https://www.trendhunter.com/trends/teint-radiance.md) - [Vitamin-Infused Hydrating Serums](https://www.trendhunter.com/trends/la-roche-posay.md) - [AI-Powered Skincare Serums](https://www.trendhunter.com/trends/allinone-personalized-serum.md) - [Curated Firming Skincare Routines](https://www.trendhunter.com/trends/firming-skincares.md) - [Dual-Action Firming Serums](https://www.trendhunter.com/trends/age-perfect-serum-le-duo.md) - [Potent Accessible Skincare Serums](https://www.trendhunter.com/trends/bubble-skincare-serum.md) - [Ultra-Luxurious Skincare Serums](https://www.trendhunter.com/trends/the-serum-20.md) - [Performance-Driven French Skincare](https://www.trendhunter.com/trends/new-svr-launches.md)