# Irreverent Ethical Soap Campaigns Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding By Grace Mahas | Published 2023-09-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/pure-rush-soap References: [youtube](https://www.youtube.com/watch?v=L6fJHv3UkZw&feature=youtu.be) & [purerushsoap](https://www.purerushsoap.com/)  Startup [Pure Rush Soap](https://www.trendhunter.com/trends/wga-writers-strike) has enlisted the expertise of family friend Mark Wennker, along with a team of creative professionals, to launch the brand. The campaign, characterized by its [bold humor](https://www.trendhunter.com/trends/moist-humor), emphasizes Pure Rush's dedication to [transparency and product integrity](https://www.trendhunter.com/trends/the-ordinary-x-uncommon). The promotional materials include three distinct spots, showcasing the brand's plant-based ingredients and commitment to excluding artificial fragrances, dyes, and other harmful additives. One memorable advertisement features spokesperson Romin Wild discussing the soap's benefits, even as he's humorously interrupted by a lion. Another spot humorously depicts the phrase "raising the bar of soap" with a literal bar of soap and an unexpected hummingbird cameo. The campaign's tagline, "Leave the World a Little Cleaner," encapsulates Pure Rush's dual mission: to offer high-quality natural soap and to positively impact the environment. The brand sets itself apart by using comedy to convey its message, diverging from the often solemn tone of eco-conscious brands. Through this innovative campaign, Pure Rush Soap underscores the belief that businesses can thrive while championing sustainability, emphasizing the role each individual plays in fostering a greener future. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 39% | Activity: 60% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Humorous Eco-conscious Campaigns:** Pure Rush Soap uses comedy to convey its dedication to sustainability, standing out from other eco-conscious brands. - **Transparency in Branding:** Pure Rush Soap highlights its commitment to transparency and product integrity through its irreverent soap campaign. - **Dual Mission Advertising:** With the tagline 'Leave the World a Little Cleaner,' Pure Rush Soap promotes its high-quality natural soap while emphasizing positive environmental impact. ### Industries Being Reshaped - **Sustainable Household Products:** The humorous soap campaign by Pure Rush Soap presents an opportunity for disruptive innovation in the sustainable household products industry. - **Eco-conscious Marketing:** Pure Rush Soap's innovative campaign highlights the potential for disruptive innovation in the eco-conscious marketing industry. - **Natural Personal Care Products:** The irreverent soap campaign by Pure Rush Soap creates disruptive innovation opportunities in the natural personal care products industry. ## Related on Trend Hunter - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Low-Waste Cleaning Campaigns](https://www.trendhunter.com/trends/cult-of-clean.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Collaborative Soap Sequels](https://www.trendhunter.com/trends/dirt-destroyer.md) - [Writer's Strike-Supporting Campaigns](https://www.trendhunter.com/trends/wga-writers-strike.md) - [Hand Hygiene Campaigns](https://www.trendhunter.com/trends/ineos.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Comedic Body Wash Ads](https://www.trendhunter.com/trends/moist-humor.md)