# Powdery Cream Face Masks The Clarins Pure Rebalancing Mask Was Made for Oily Skin By Mishal Omar | Published 2017-12-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pure-rebalancing References: [sephora](https://www.sephora.com/product/sos-pure-rebalancing-clay-mask-P424374) The high end skin care brand [Clarins](https://www.trendhunter.com/trends/clarins-multi-active) is now offering a Pure Rebalancing face mask as part of its new SOS collection. The mask comes in a mint green tube bottle and is pre-made, making it more convenient than mixing non-altered clay into a mask at home. The mask is based in a natural blend of Alpine will herb, white clay and green clay which come together to simultaneously exfoliate, [deeply cleanse](https://www.trendhunter.com/trends/cleansing-foams), and moisturize the skin. The clays absorb oils and toxins in order to "detofixy" the skin, while also offering a tightening effect on pores. The clarifying Clarins Pure Rebalancing face mask would be best suited for individuals with normal, combination or oily skin. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 18% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Powdery Cream Face Masks:** The rise of pre-made, natural and high-performance facial masks containing natural ingredients or clays and their proven effectiveness. - **Convenient Skin Care Packaging:** Innovative product packaging and delivery methods to suit a busy lifestyle through pre-made masks in tubes or single-use sachets. - **Natural Detoxifying Products:** Growing demand for natural and organic detoxifying products that offer multiple benefits such as exfoliation, deep cleansing, moisturizing and pore tightening. ### Where This Applies - **Beauty and Personal Care:** Opportunity to develop pre-made, high-performance facial masks that contain natural ingredients, come in sustainable packaging and offer multiple benefits such as detoxification, exfoliation and pore tightening. - **Packaging:** Opportunity to develop innovative, convenient packaging solutions for facial masks that cater to busy consumers, such as tubes, sachets or single-use packaging that reduce waste. - **Natural and Organic Product Development:** Opportunity for the development of natural and organic products for face masks that provide detoxifying benefits tailored for different skin types, such as oily, combination and normal skin. ## Related on Trend Hunter - [Clinical-Strength Clarifying Masks](https://www.trendhunter.com/trends/clearly-breakout-mask.md) - [Gentle Exfoliating Clay Masks](https://www.trendhunter.com/trends/cosmettes-rosy-glow-mask.md) - [Maximum-Strength Acne Masks](https://www.trendhunter.com/trends/therapeutic-sulfur-mask.md) - [Turmeric Face Masks](https://www.trendhunter.com/trends/turmeric-face-masks.md) - [Pudding-Like Exfoliating Creams](https://www.trendhunter.com/trends/nourish-nutrient-rich-soil-resurfacing-mask.md) - [Bean-Infused Wash-Off Masks](https://www.trendhunter.com/trends/mung-bean-wash-off-mask.md) - [High-End Clarifying Facial Cleansers](https://www.trendhunter.com/trends/cleansing-foams.md) - [Affordable Balancing Skincare Lines](https://www.trendhunter.com/trends/clear-balanced.md) - [Cream-Infused Sheet Masks](https://www.trendhunter.com/trends/milk-rx-compress.md)