# Hyperreal VR Experiences Pure Realism Transforms Real 3D Settings into Digital Realities By Riley von Niessen | Published 2019-06-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/pure-realism References: [youtube](https://www.youtube.com/watch?v=yMCzEPdlb6U) & [purerealism](http://purerealism.com) [Pure Realism](https://www.trendhunter.com/trends/hola-fragrance-popup) is a VR agency based out of Sudbury, Ontario, which specializes in the creation of real-world 3D and virtual content. As a scalable company, it aims to provide [virtual solutions](https://www.trendhunter.com/trends/xr-spatial-computing-platform) to issues that may arise in different industries. Whether that means generating original training content for employers who are looking to streamline their onboarding processes, or creating meeting rooms that can transplant remote participants into a setting that makes them feel like they’re all in gathered in one space. The agency is able to capture [3D environments](https://www.trendhunter.com/trends/realitymaps) that can then be translated to VR experiences are at a much higher caliber than other options that are currently available on the market. To do this, Pure Realism uses a unique process that it specially developed to capture rich and immersive environments that are then distilled down to suit the virtual medium and viewed. While there’s plenty of content out there that aims to simulate real environments, many lack the dedication to detail that’s required for them to look like the real deal, distancing viewers from the experience. This is what makes Pure Realism truly innovative, as it allows its clients to put the real world into VR, so that resulting experiences are closer to reality than ever before. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 46% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Why This Trend Is Growing - **Realistic VR Content:** Disruptive innovation opportunity: Creating hyper-realistic VR experiences to provide immersive training and meeting solutions. - **High-quality VR Capture:** Disruptive innovation opportunity: Developing unique processes for capturing rich and detailed 3D environments to enhance VR experiences. - **Enhanced Virtual Onboarding:** Disruptive innovation opportunity: Generating original training content for streamlined onboarding processes using virtual reality. ### Industries Being Reshaped - **VR Agencies:** Disruptive innovation opportunity: Offering high-quality VR content creation services to various industries. - **Corporate Training:** Disruptive innovation opportunity: Providing immersive VR training solutions for efficient onboarding processes. - **Remote Collaboration:** Disruptive innovation opportunity: Creating VR meeting rooms to facilitate remote collaboration and enhance engagement. ## Related on Trend Hunter - [Premium-Quality VR Experiences](https://www.trendhunter.com/trends/sandbox-vr.md) - [Scan-to-VR Technologies](https://www.trendhunter.com/trends/teleport-by-varjo.md) - [Hyper-Realistic Holograms](https://www.trendhunter.com/trends/solidlight.md) - [Experiential Entertainment Spaces](https://www.trendhunter.com/trends/illuminarium-1.md) - [3D-Rendering VR Apps](https://www.trendhunter.com/trends/prospect-irisvr.md) - [Mixed Reality Storytelling](https://www.trendhunter.com/trends/storytelling-xr.md) - [Interactive Digital Humans](https://www.trendhunter.com/trends/beyond-presence.md) - [AI Virtual Tours](https://www.trendhunter.com/trends/realtour-ai.md) - [Digital Urban Replica Systems](https://www.trendhunter.com/trends/realitymaps.md)