# Protein-Packed Snack Puffs The Pure Protein Puffs are High in Protein and Low in Sugar By Laura McQuarrie | Published 2020-11-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pure-proteinpuffs References: [prnewswire](https://www.prnewswire.com/news-releases/raise-the-snacking-bar-pure-protein-debuts-new-puffs-and-cookie-sandwiches-301177295.html) & [nbty](http://www.nbty.com) Pure Protein Puffs are new better-for-you snacks that are packed with protein and low in sugar, offering a simple way for consumers to enjoy a familiar snack product with more benefits than usual. The Puffs are non-GMO, gluten-free and made without flavors, colors and sweeteners to create flavorful varieties like Nacho Cheese and Brick Oven Pizza. The crunchy and light snacks promise to be a treat for those who desire [high-protein snacks](https://www.trendhunter.com/trends/highprotein-snacks) that are full of [cheesy flavor](https://www.trendhunter.com/trends/protein-cheese-sticks) and free from undesirable additives. The Puffs boast 18 grams of protein, 130 calories and just a single gram of sugar, making the nourishing [puffed snacks](https://www.trendhunter.com/trends/bsides-crunch-puffs) stand out as treats that can be enjoyed at virtually any time of the day. Image Credit: Pure Protein ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 30% | Activity: 52% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Protein Packed Snacks:** Opportunities for creating new protein packed snacks that are low in sugar and high in flavor, as consumers are seeking better-for-you snack options. - **Clean Label Snacks:** Disruptive innovation opportunities for developing snacks with clean labels that are non-GMO, gluten-free and made without flavors, colors and sweeteners. - **High-protein Trend:** Opportunities for developing products that cater to the high-protein trend among consumers, capitalizing on this growing interest in protein-packed snacks and foods. ### Who This Affects Most - **Snack Industry:** There is an opportunity for companies within the snack industry to create new snack products that are high in protein, low in sugar, and offer cleaner labels. - **Health and Wellness Industry:** These protein-packed snack puffs offer opportunities for companies within the health and wellness industry, catering to consumers seeking better-for-you snacks and targeting the high-protein trend. - **Food Manufacturing Industry:** There is an opportunity for food manufacturers to create new and innovative products using clean label ingredients and high protein content, tapping into the growing demand for healthier snack options. ## Related on Trend Hunter - [Protein-Rich Puffed Cheese Snacks](https://www.trendhunter.com/trends/one-puffs.md) - [Protein-Packed Cheesy Puffs](https://www.trendhunter.com/trends/cheesy-protein-puffs.md) - [Gluten-Free Protein Puffs](https://www.trendhunter.com/trends/genius-gourmet-protein-puffs.md) - [Protein-Packed Snack Crisps](https://www.trendhunter.com/trends/popped-crisps.md) - [Protein Puff Bars](https://www.trendhunter.com/trends/protein-puff-bars.md) - [Protein Puff Snacks](https://www.trendhunter.com/trends/white-cheddar-protein-puff.md) - [Sweet Crispy Protein Snacks](https://www.trendhunter.com/trends/pure-protein-popped-crisps.md) - [Cruciferous Snack Puffs](https://www.trendhunter.com/trends/baked-puffs.md) - [Spicy Protein Snacks](https://www.trendhunter.com/trends/hot-n-spicy-cheesy-crackers.md)