# Balanced Low-Calorie Popcorns Jimmy’s Pure Popcorn Contains 98 Calories or Less Per Serving By Michael Hemsworth | Published 2018-02-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pure-popcorn References: [foodbev](https://www.foodbev.com/news/jimmys-expands-pure-popcorn-portfolio-new-impulse-bags/) & [jimmys.eu](https://jimmys.eu) Snacking is increasing in popularity amongst many different consumer demographics who are looking for a healthy way to stay fueled between meals, which is seeing brands like [Jimmy’s Pure Popcorn](https://www.trendhunter.com/trends/cookie-butter-iced-coffee) respond with products tailored for this lifestyle. The brand has launched a new size variant that is designed for convenience stores and markets to offer customers a simple product to pick up rather than opting for a large bag. The [popcorn snacks](https://www.trendhunter.com/trends/pops-praiseworthy-popcorn) come in three flavors including 'Slightly Sea Salted,' 'Subtly Sweet & Salty' and 'Sublimely Sweet,' which have all been modified to contain less sugar and salt than any other brand out there. The Jimmy’s Pure Popcorns are also positioned as a [low-calorie option](https://www.trendhunter.com/trends/sweet-and-salty-popcorn) that contains just 98 calories or less per serving. Image Credit: FoodBev Media ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 60% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Healthy Snacking:** Opportunity for brands to develop and promote low-calorie snacks as consumers seek healthier alternatives to traditional snacks. - **Convenience Store Snack Packaging:** Innovative packaging solutions for single-serve snacks targeted for convenience store and market shelves to drive impulse purchases. - **Reduced Sugar and Salt Products:** Demand for snacks that offer reduced sugar and salt content, creating opportunities for brands to develop healthier options that still deliver on taste. ### Who This Affects Most - **Snack Food Industry:** Brands can tap into the growing demand for healthier snacks by offering low-calorie, reduced sugar, and reduced salt options. - **Convenience Store Industry:** Convenience stores can capitalize on the trend of healthy snacking by stocking single-serve, low-calorie snacks that appeal to health-conscious consumers. - **Food Packaging Industry:** Packaging companies can provide innovative and eye-catching solutions for single-serve snacks designed for convenience store shelves, attracting impulse purchases. ## Related on Trend Hunter - [Artisan Small-Batch Popcorn Snacks](https://www.trendhunter.com/trends/burts-snacks-popcorn.md) - [Savory Prepackaged Popcorns](https://www.trendhunter.com/trends/new-proper-snacks-propercorn.md) - [Fried Chicken Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-chicken-popcorn.md) - [Spicy Cheddar Popcorn Snacks](https://www.trendhunter.com/trends/skinnypop-popcorn-cheddar-jalapeo.md) - [Premium Healthy Popcorn](https://www.trendhunter.com/trends/popcornopolis1.md) - [Sandwich-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/pbj-pop-grape-and-strawberry.md) - [Lifestyle-Conscious Popcorn Snacks](https://www.trendhunter.com/trends/proper-snacks-propercorn.md) - [Winter-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/white-chocolate-marshmallow-popcorn.md) - [Nostalgic Ready-to-Eat Popcorn Snacks](https://www.trendhunter.com/trends/pop-secret-readytoeat-popcorn.md)